Kid Rock and $30,000 Giveaway Announced to Kick Off 2021 Sturgis Buffalo Chip®

The music and motorcycle festival recently coined a “Beacon for Freedom” by Pollstar Magazine is living up to its moniker by offering people the freedom to camp and experience live outdoor music under the wide-open air of South Dakota once again. The Buffalo Chip, Black Hills Harley Davidson, and Liv Hospitality will also give away $30,000 in prizes to help four winners enjoy that experience.  

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Sturgis, SD (Nov. 27, 2020): Confident that open air festivals can be held responsibly and hot off the heels of a successful 2020 event, the Sturgis Buffalo Chip is blowing the gate wide open for the 81st Anniversary of the Sturgis Rally with the largest live entertainment announcement since the pandemic began. The American Badass, Kid Rock, will take the legendary Wolfman Jack Stage at The Largest Music Festival in Motorcycling® on Sunday, Aug. 8, 2021. In addition to kicking off the campground’s festival lineup, the Buffalo Chip has partnered with two dominating names of the Sturgis Motorcycle Rally, Black Hills Harley-Davidson and Liv Hospitality, to award a once-in-a-lifetime $30,000 King of Sturgis prize package to one winner and three of their friends. The King of Sturgis™ Giveaway registration is now open at The Kid Rock video announcement can be seen here Entertainment is free with camping.

“We know from last year that outdoor events can be safely held when proper precautions are taken,” said Rod Woodruff, President and CEO of the Sturgis Buffalo Chip. “The majority of people act respectfully and practice social distancing when they are expected to act responsibly. Plus, we feel good about the highly effective vaccines coming soon to market.”

The Buffalo Chip took the pandemic seriously in August 2020 and it plans to do so again in 2021. The 2020 event included social distancing built into the amphitheater, prominent signage providing information on COVID-19 and encouraging social distancing, hand sanitizer dispensers throughout the campground, free face coverings for those entering the amphitheater and a strict backstage policy that included mask requirements, temperature checks and limited in-person contact. The Buffalo Chip’s nine-night music and motorcycle festival is an open-air, outdoor festival located on a campground with over 600 acres on which guests can spread out. The venue is not a closed environment like a crowded indoor bar. With the safest environment offered at the Sturgis Rally, the Buffalo Chip will again provide guests the safest place to camp and experience the benefits of social interaction, without restricting their personal rights and freedoms.

“We’ll be here in 2021 celebrating the freedoms we thought to be the birthright of all Americans, and I can think of no better way to kick off our 40th anniversary as a campground than to bring back legendary fan favorite Kid Rock. To top it off we’re going to drop a $30,000 bomb of amazing prizes on someone,” said Woodruff.

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Multi-genre superstar Kid Rock is bringing his larger-than-life personality and performance back to the Best Party Anywhere® for the 40th Anniversary of the Sturgis Buffalo Chip. With megahits like “Cowboy,” “Bawitdaba” and “All Summer Long,” Kid Rock has blazed his own trail in the music industry making waves in multiple genres including country, metal, hip-hop and rock n’ roll.


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The King of Sturgis giveaway rolls out the red carpet to four lucky music and motorcycle enthusiasts to be treated like royalty with the ultimate VIP Sturgis experience. One winner and three friends will party like rock stars with VIP concert and event experiences at The Largest Music Festival in Motorcycling®. They will roll through the Black Hills in style as a result of a $10,000 shopping spree from Black Hills Harley-Davidson. The winners will stay and play like high rollers with Liv Hospitality’s top dining, gaming and lodging accommodations.

The King of Sturgis giveaway is completely free to enter. The winner will be drawn on June 30, 2021. More information on the King of Sturgis and instructions to enter can be found at


The 2021 Sturgis Motorcycle Rally is On: Aug. 6-15

When asked why an event like the Buffalo Chip is important, Rod Woodruff continues, “Our event provides people the freedom to come together despite differences, share moments and make real human connections. That’s something no amount of internet or TV can ever provide. It is essential for people’s mental health, self-worth and general well-being that they get out and socialize.”

The outlook of the live music industry is optimistic. Bands are announcing tours again, and several major music festivals have announced events in summer 2021. With the recent news of successful vaccine trials, the Sturgis Buffalo Chip is optimistic that by August 2021 the pandemic will be on its way to being under control.

The world-class Buffalo Chip concerts and giveaways are just a piece of the many activities happening at the Buffalo Chip Campground for the 2021 rally. Visitors will have the opportunity to experience countless events including legendary rides, powerful freedom celebrations, top-tier bike shows, white-knuckle racing events and so much more. Entertainment is free with camping. More announcements coming soon. See all events at

About The Sturgis Buffalo Chip

The Sturgis Buffalo Chip® is the award-winning leader in music and motorcycle lifestyle experiences. Hailed as The Largest Music Festival in Motorcycling® and The Best Party Anywhere®, it has been the epicenter of the annual Sturgis Motorcycle Rally since its establishment in 1981. Every August, the Buffalo Chip brings together the world’s largest gathering of music and motorcycle fans, with visitors from all 50 states and over 20 countries. As the first and leading entertainment destination for the motorcycle enthusiast, it remains one of the world’s most televised and longest running independent music festivals. Located three miles east of Sturgis, SD on 600 creek-fed acres, it offers nine nights of world-class concerts, multiple stages of entertainment, races, motorcycle shows, a swimming hole, bars, food, showers, cabins, RVs, camping and more. The Chip’s entertainment is free with camping. More details are available at