image001Bike Build Off to Supply Three Non-Professional Customizers with 2018 Scout Bobber & $10,000 Build Budget – Submissions Open from March 15-30 at

MINNEAPOLIS (March 5, 2018) – There was a time when building custom motorcycles came with zero promise of fame or fortune. Instead, it was purely about the love of chopping, welding and grinding on sheet metal. Indian Motorcycle, America’s first motorcycle company founded in 1901, today announced The Wrench: Scout Bobber Build Off competition. A custom motorcycle competition unlike any other, The Wrench celebrates those who find their sense of identity, purpose and glory, spending painstaking hours wrenching on garage builds.

Indian Motorcycle, along with Hot Bike magazine and a panel of expert judges, featuring Roland Sands, Satya Kraus, Jason Paul Michaels and Hot Bike Editor-in-Chief Jordan Mastagni are seeking three of the most-talented motorcycle craftsmen in the country with the vision and talent to transform stock Indian Scout Bobbers into one-off works of custom motorcycle art. The competition is not open to professional builders and contestants cannot make a living customizing motorcycles. Instead, Indian Motorcycle is looking for everyday wrenchers, home builders and amateur customizers who tinker in the garage for the passion, not the pay. Motorcycle industry professionals, such as a mechanic or salesperson, are welcomed to submit.2[4]

From March 15-30, amateur builders can submit to be one of three chosen participates. From April 3-13, the top submissions will be showcased online and available for fan voting.

“We wanted to create a program that would celebrate the unsung heroes who spend countless hours wrenching on their bikes. The men and women who don’t do it for recognition or notoriety, but solely for self-expression and the pure art of customizing a motorcycle,” said Reid Wilson, Senior Director – Marketing and Product Planning for Indian Motorcycle. “Last year we saw what professionals could do with the Scout Bobber platform when Kraus Motor, Keino Cycles and RSD unveiled incredible designs at the Brooklyn Invitational. This year, we’re turning the spotlight away from the pros, and shining it on everyday wrenchers.”

Indian Motorcycle will arm each amateur builder with a new 2018 stock Indian Scout Bobber and provide a build budget of $10,000. Participants will design and create their own take on the stripped- down, 100 horsepower cruiser. The three custom Scout Bobbers will be unveiled in July, followed by a fan vote. The winner will be announced at the Sturgis Motorcycle Rally and will receive a $10,000 grand prize along with a feature spread in Hot Bike magazine.

To enter, wrenchers can visit and submit 500 words explaining their build plans and why they’re deserving to be one of three participants. Submissions should include a sketch or digital design rendering of their customized Scout Bobber concept, along with descriptions and imagery of previous builds. Those submitting are asked to include any references who can reinforce their talent and justify their skills. Video submissions are also welcomed.

For more information on Indian Motorcycle, visit and follow along on Facebook, Twitter & Instagram. Follow along or join the conversation by using #TheWrenchIMC.


Indian Motorcycle is America’s first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit


1200px-Daytona_International_Speedway_logo.svg2018 Bike Week At DAYTONA: Entertainment On and Off the Track

DAYTONA BEACH, Fla. (March 6, 2018) – Starting with DAYTONA Monster Energy AMA Supercross, an FIM World Championship and running through the historic 77th DAYTONA 200, there is non-stop excitement and entertainment on and off the track during Bike Week at Daytona International Speedway.

Bike Week At DAYTONA, which begins Friday, March 9 and runs through Sunday, March 18, is packed with fan activities.

  •   On the track: Daytona International Speedway boasts a diverse racing schedule including:
    •   DAYTONA Monster Energy AMA Supercross, an FIM World Championship,Saturday March 10
    •   Ricky Carmichael Amateur Supercross, Sunday, March 11-Monday, March 12
    •   The fourth annual FLY Racing ATV Supercross, Tuesday, March 13
    •   American Flat Track’s DAYTONA TT, Thursday night, March 15: The popular eventGives guests another opportunity to enjoy the motorsports stadium during Bike Week with a staged course in the tri-oval of the Speedway. Harley-Davidson and Indian will battle on a one-of-a-kind race circuit re-engineered to feature a bigger, better and faster track design.160711-victory-motorcycles-grizzly-daytona-international-speedway-departure
    •   The DAYTONA 200 American SportBike Racing Association (ASRA) race, Saturday, March 17: America’s most historic motorcycle race, with three-time race champion Danny Eslick returning to defend his title and claim the $175,000 purse and the Rolex Cosmograph Daytona watch.
    •   ASRA and the Championship Cup Series (CCS), Friday, March 16-Sunday, March 18: The two series will host a full schedule of road races.Daytona-International-Speed
  •   Free demo rides: Located in the Midway between the stadium and International Speedway Blvd., motorcycle enthusiasts can take the hottest motorcycles for a test ride with free manufacturer demo rides from March 9-17. Riders must have a DOT-approved helmet and motorcycle endorsement on their driver’s license to participate. Motorcycle manufacturers participating in demo rides include Harley-Davidson, Honda, Indian, Kawasaki, Slingshot and Yamaha.
  •   Midway: Inside the free Midway, motorcycle enthusiasts will find the area’s largest motorcycle marketplace with one-stop shopping with the nation’s top motorcycle parts and apparel vendors all while enjoying live music on the Harley-Davidson Thunder Alley Stage.
  •   Harley-Davidson Thunder Alley at Daytona: Bikers can spend the day inside Harley-Davidson Thunder Alley enjoying a cold Budweiser and great food next to the area’s largest vendor, display and demo ride marketplace. Harley-Davidson Thunder Alley will also showcase live music and contests.
  •   Full Throttle Magazine Speedway Bike Show presented by GEICO: The Full Throttle Magazine Speedway Bike Show presented by GEICO will take place on Saturday, March 17 next to Harley- Davidson Thunder Alley. Registration is from 9 a.m.-3 p.m. with a $20 entry fee per bike. The awards presentation will be held at 5 p.m. on the Harley-Davidson Thunder Alley Stage. Trophies



Buffalo Chip
March 9, 2018
Reservations   |  Events   |  Concerts  |  Videos   |  Chip Shots

How to Do Sturgis Vol. 2 – Answers to First-Timer Questions About Planning Their Trip

Albert Einstein once said, “The more I learn, the more I realize how much I don’t know.” Anyone who’s ever been a Sturgis first-timer probably relates to this sentiment. Once you’ve made the commitment to come and have decided where you’re staying, you realize there’s still so much left to figure out. What will the weather be like? What should I pack? Find the answers to these and many others first timers have in this article.

Read more!


Special Prices Ending

A whale of an announcement is coming on March 15th, and when it hits, you won’t be able to miss it. But before that boulder drops, you’ll want to take advantage of the current low prices at the Sturgis Buffalo Chip, which end on March 14th at 5 pm MT. Prices will never be lower than they are right now, so don’t wait! Reserve your passes now!

Reserve passes now!


Two Killer Artists Added to Buffalo Chip Lineup!

Power comes packed in pairs, and nowhere can this be seen better than in the Buffalo Chip’s two latest announcements. Lita Ford joins the lineup alongside Kid Rock on Thursday, Aug. 9, and Yelawolf was just paired with John Kay & Steppenwolf on Friday, Aug. 10. Both nights are going to be a howling good time, and you need to be there. The current low prices end on March 14th at 5 pm, so reserve your passes now!

See the lineup so far!

Reserve passes now!


“Passion Built” Exhibit Brings Custom Bikes Out of the Garage and into the Gallery

What kinds of custom motorcycles and art can be created from pure passion and love of the machine? You’ll find out when you experience the stunning collection of masterpieces curated by Michael Lichter for the Sturgis Buffalo Chip’s® 2018 Motorcycles As Art™ Exhibition, “Passion Built – Garage to Gallery.” Get to know the works of a diverse group of over 40 custom builders and artists who create professional-quality custom motorcycles outside of a professional workplace during their free time!

Find out more!


Meet the Industry’s Finest While Raising Money for Charity

Kick start your trip to the Sturgis Rally by rubbing elbows with custom builders from around the world at the Flying Piston Breakfast Benefit. This exclusive event will allow you to fill up your tank with a hearty catered breakfast meal next the builders who will be displaying custom motorcycles in this year’s Motorcycles As Art exhibit, Passion Built, curated by Michael Lichter. And best of all, it’s for charity!

Find out more!


World Champion Knife & Ax Throwing Coming to CrossRoads

Blade Aces are bringing the first-ever Knife & Ax Throwing Championships to the Buffalo Chip, and it’s something you have to see to believe! This team is operated by the world’s highest ranked knife-throwing couple, eleven-time world champion Melody Cuenca and her husband TJ. They, along with several other world champions, will be hosting four major events and daily classes for aspiring knife and ax throwers at the Buffalo Chip’s free access CrossRoads area.

Find out more!


Donnie Smith Show: The Coolest Custom Motorcycles and Cars

Living in the Midwest over the winter definitely comes with its fair share of drawbacks if you’re a motorcycle or car enthusiast. But each year when the world starts to thaw, the Donnie Smith Bike and Car Show more than makes up for lost time. As the 2018 event approaches, take a look back the customs that rose to the top with these highlights from last year’s show.

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Win a Trip to Laconia Motorcycle Week!

Laconia Motorcycle Week is celebrating its 95th anniversary this June, and if you play your cards right, you could be heading to this historic event for free! Take 30 seconds to sign up, and you could win a 3-night stay at Steele Hill Resorts, a VIP Package from the Laconia Roadhouse, traveling cash, riding apparel, a 95th anniversary Laconia riding vest from Hot Leathers, a Sturgis Buffalo Chip Epiphone Guitar, 1 year subscription to Cycle Source Magazine and a custom-engraved Jack Daniels barrel top.

Enter to win!


How to Do Sturgis Vol. 1 – Answers to First-Timer Questions About Navigating through the Black Hills

After years of dreaming and scheming, you’re finally doing it. You’ve decided this is the year to embark on a journey you’ve heard will be the greatest adventure of your life—you’re taking a trip to Sturgis! But now that you’re excited and all your Facebook buddies are jealous, questions start swirling through you head. What are the local motorcycle laws? Do I need a helmet? HOW DO I GET TO MOUNT RUSHMORE?! Find the answers to these and many others first timers have in this article.

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Motorcycle Industry News