MIC Release: Motorcycle Ownership Among Women Climbs to 19 Percent

Motorcycle Industry Council Survey Reveals Continuing Shift in Rider Demographics
IRVINE, Calif., November 29, 2018 – Nearly one in five motorcycle owners is now female, compared with one in 10 less than a decade ago, and the data suggests that women could soon make up one quarter of owners, which would be a major shift in motorcycling demographics, according to the latest national survey by the Motorcycle Industry Council.

Among all age groups, women now make up 19 percent of motorcycle owners. But the 2018 survey showed even greater female ownership within younger generations. Among Gen X motorcycle owners, 22 percent were women; among Gen Y, 26 percent were women.

“As the number of Boomer and mature motorcyclists shrink and are replaced by newer riders, we could soon be looking at a solid 25 percent of motorcycle owners being female,” said Andria Yu, MIC director of communications. “We’ve seen with our own eyes many more women riders — on the roads, on the trails, on the track, with families, at motorcycling events, forming clubs and just being part of everyday group rides. Many people in the industry have worked some 30 years to achieve this, and now the data confirms it: More and more women are getting out there and enjoying motorcycles.”

The MIC polled 2,472 adults nationwide for the 2018 Motorcycle/ATV Owner Survey. For decades, the MIC surveys have served as the census of motorcycling, and have tracked a steady growth in the percentage of women who own bikes.

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METZELER unveils at CUSTOMBIKE SHOW the new CRUISETEC™, a Custom Touring tire that optimizes V-Twin performance

 

The German brand expands its tire portfolio for V-Twins with a new tire providing consistent performance, designed to upgrade the handling of older and current motorcycles and offering stability and excellent grip, even in wet conditions.

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BAD SALZUFLEN, Germany (November 30, 2018) – During the CUSTOMBIKE SHOW that opened its doors today in Bad Salzuflen, Germany, METZELER unveiled the new CRUISETEC™, the Custom Touring tire designed to optimize the performance of modern and past V-Twinsand intended for motorcyclists who want to get the most out of their motorcycles in terms of handling and grip.

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With the new CRUISETEC™, METZELER extends its successful V-Twin range towards performance-oriented use. This tire upgrades the handling of current and older motorcycles, featuring remarkable grip even in wet conditions, ground breaking performance and innovative stability features. CRUISETEC™features revolutionary characteristics for tread pattern, compound recipe and carcass specifications in the production of tires for V-Twin motorcycles.

CRUISETEC in action

CRUISETEC in action

METZELER has developed CRUISETEC™ to meet the needs of motorcyclists who increasingly look for emotional, carefree riding and live their riding passion on V-Twin machines with custom performance in mind. CRUISETEC™ has been designed to pair with the latest generation of Cruisers and Tourers, machines that manufacturers are equipping with high-rated performance parts and the latest electronic rider aids. With the METZELER CRUISETEC™ tire, these motorcycles can meet their full potential for agility, increased lean angles, improved stability, comfort, shorter stopping distance and faster cornering. Thanks to a cutting-edge combination of technological features – including industry-leading innovations – experienced V-Twin riders and newer riders alike can enjoy a perfected riding performance, confidently confirming Metzeler’s product tagline “Performance Perfected.”

CRUISETEC on Thunderbike Harley-Davidson Sporster Iron 883 & FXDR

CRUISETEC on Thunderbike Harley-Davidson Sporster Iron 883 & FXDR

The main benefits of the new CRUISETEC™ include:

Enjoy performance cruising, which meansgreat handling, line taking and line holding. Immediate response at all stages also in wet conditions and enhanced cornering grip and safety.

Performance consistency, which means handling is preserved throughout the entire tire lifespan thanks to the combination of a solid tread pattern with its constant-curvature contours and dual-compound layout that preserves the tire profile thanks to even wear.

Smooth and effortless riding thanks to maximized line holding when entering and maintaining lean angles and comfort.

Enhanced confidence and safety, also in the wet,which derives from the effective interaction of the tire with electronic rider aids.

METZELER CRUISETEC™ is designed to respond to the needs of V-Twin performance riding, and complements the METZELER portfolio for V-Twins, which now consists of:

  • CRUISETEC™, perfecting the performance of yesterday’s and today’s V-Twins.
  • ME 888 Marathon™ ULTRA featuring an incredibly wide range which includes whitewalls, orange-wall and extra-wide sizes.
  • ME77 Perfect, a vintage tread pattern developed to upgrade the ride of old-school customizations.

The new CRUISETEC™tire will be available starting January 2019 in the following sizes:

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SEE MORE HERE

 

Laura’s Seat, Two Smart Women and a Seating Solution

By Marilyn Stemp

I met Laura Berenger at the Buffalo Chip a few years ago and she’s become a friend. A longtime rider herself, she taught her husband, actor Tom Berenger, to ride and that’s what first brought them to the Chip as Legends Ride road captains several years ago.

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