A Sweet Easter Surprise for Bikers

Motor Bike Expo scheduled for April 2-5, 2021

With the event organizers having already announced that the 2021 edition of Motor Bike Expo would take place in the spring, the new official dates have finally been released: Friday 2nd to Monday 5th April.

An event that will be the reference point for the entire motorcycle sector; an opportunity to witness a live preview of the latest releases that from January 2020 have not yet had the opportunity to be shared with the general public. MBE 2021 promises to be the showcase for presenting new models, products, accessories, new custom creations, clothing collections, teams for the next championships, and new initiatives for a new season that we all hope will be the relaunch – the long-awaited rebirth – of the sector.

The location, as usual, will be the Veronafiere exhibition center with an exhibition area of over 100,000 square meters divided into 7 pavilions for indoor exhibition and 5 outdoor areas dedicated to demo rides and live motorcycle spectacles.

The city of Verona, a very popular destination, will supplement the event thanks to the attraction of Lake Garda and the city center, already equipped to host millions of tourists during the Easter period. The whole Veneto region will be able to offer tourist services designed ad hoc for the hundreds of thousands of motorcyclists that Motor Bike Expo attracts.

Enthusiasts will be able to reach the event easily by motorcycle thanks to warmer temperatures and a milder climate, a feat that only the most daring carried out every January and which can now further open the door to more riders who wish to roll in on two wheels. Visitors will be the real stars, and to welcome them to the fair there will be a parking area inside the fairgrounds dedicated exclusively for motorcycles, fully equipped with services including a cloakroom where you can leave your jacket, helmet, and gloves in order to experience Motor Bike Expo in maximum comfort.

Demo ride activity will be increased: a unique opportunity to try out a vast range of new models that the major manufacturers will make available to be put to the test by visitors. Outdoor activities will also be further developed, such as schools for women and children riders and many new initiatives ready to excite and entertain fans.

All the main partners of the last edition have also been reconfirmed: Motul, Red Bull, Jeep, Heineken and Virgin Radio who will all be present with initiatives and content for this next edition of MBE which promises to be hotter than ever!

Motor Bike Expo posticipato a primavera
“We listened to companies, institutions, and above all common sense, betting all together on the first weekend of April for a more unique rather than rare edition of Motor Bike Expo. Maybe we will realize that an event like ours can have even more potential in the springtime; we want to prepare this great surprise for enthusiasts and operators where inside their Easter egg they will be able to find the opportunity to meet again in a professional setting, sharing the passion that unites us.

We have many innovations in the pipeline fueled by the usual enthusiasm that can account for over 25 years of experience in the world of events. We have never found ourselves in the position of having to postpone the date of one of our events, and we are sure that this need will turn into a great opportunity for us and for all the stakeholders that revolve around the world of MBE,” says Paola Somma, co-founder of the event along with Francesco Agnoletto.

Therefore, an Easter date to be highlighted in red in the biker calendar: it starts on Friday, April 2nd with a day open to the public but dedicated above all to industry operators, and then continues with exciting content on Saturday and Sunday (Easter), concluding on “Easter Monday” for the grand finale of this highly-anticipated event.