Jelly Roll, Kid Rock, Travis Tritt, Theory of a Deadman, Aaron Lewis and Hinder are the first of dozens to be announced as part of the diverse lineup featuring rock, classic rock, and country rock.


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Gig Opportunity at the Sturgis Buffalo Chip

Do you know a band interested in performing at the Legendary Sturgis Buffalo Chip? Are you in one yourself?

The Sturgis Buffalo Chip ReverbNation Band Opportunity is now open and two bands who submit will be selected to perform during our 2024 festival.

In past years, ReverbNation bands selected from this opportunity have shared billing with bands like Keith Urban, Rob Zombie, Ozzy Osbourne, Snoop Dogg, Godsmack, Miranda Lambert, blink-182, Limp Bizkit and many other world-class performers.

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We’re Smokin’ Somethin’ Good on July 27

The Inaugural Buffalo Chip Ribfest

Sink your teeth into a sizzlin’ good time at the first-ever Buffalo Chip Ribfest on July 27, 2024! The grills will be fired up, and we’re bringing the heat with a smokin’ lineup of events that’ll have you asking for seconds.

Bring the whole family and take in the ultimate BBQ experience served up with a heaping side of vendor shopping & foods, live entertainment, a cornhole tournament, Bloody Mary challenge and the famous Raising of the Flags. It’s free to the public. Come for a day or stay for the weekend and camp under the stars at the Buffalo Chip Campground.

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Camping Options

Who’ll Be the Face of the 2024 Party?

(and win $16,000 in cash and prizes)

If you’ve ever dreamt of becoming a model, have a girlfriend, friend or wife you think is worthy, or you just like to be around pretty women, the Buffalo Chip’s annual Poster Model Search is worth learning more about. Starting February 17, this regional search will begin bringing women out of the woodwork to compete for the chance to become the 2024 face of the Best Party Anywhere.

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Save Up to 50% on Buffalo Chip Merchandise


Free pack of pins and patches with every order of $45

This Limited Flannel features the Sturgis bike logo, pearl buttons and a whole lotta style. Get yours now.

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Want a Free Ride Pin & Patch?

With a few simple clicks, you can receive a free Sturgis Rally Ride Pin, Patch and Welcome Packet.

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Join the family of Sturgis Buffalo Chip Brands!