The Legendary Buffalo Chip, Sturgis Motorcycle Rally, 30 year anniversary.

Harley-Davidson & Sturgis Buffalo Chip Biker Belles Bring New Event to Daytona

The Morning Ride™ takes place March 10, 2022, celebrating women in motorcycling and raising funds for charity at Daytona Bike Week

Sturgis, S.D. (February 21, 2022): The Sturgis Buffalo Chip Biker Belles® is partnering with Harley-Davidson and Bruce Rossmeyer’s Destination Daytona to bring The Morning Ride to Daytona to celebrate women riders and raise funds for worthy charities. On March 10, 2022, visitors to the 81st annual Daytona Bike Week can connect with industry shapers and join a guided ride through beautiful backroads led by ride co-captains Cris Sommer Simmons, Jody Perewitz and Savannah Rose. Other special guests include Karen Davidson, Mandy Rossmeyer, Shelly Rossmeyer, Lori Struck DeSilva, and more to be announced. Reservations and donation opportunities are available at

“Gathering together for encouragement, empowerment, and mentorship with our friends, Harley-Davidson and Bruce Rossmeyer’s Destination Daytona allows us to expand our mission to support women riders,” said Toni Woodruff, Biker Belles Program Director. “It provides everyone another opportunity to find our happy place, our community and ride.”

The Morning Ride begins at Harley-Davidson headquarters at Daytona International Speedway and ends at Bruce Rossmeyer’s Destination Daytona, where friends and leading industry women will gather to share experiences. This celebration of women in motorcycling is open to everyone. After the ride, participants are free to join a women’s ride-in bike show by Revelation1 Concepts.

Registration is open online at or available onsite at 7:30 a.m. at Harley-Davidson’s headquarters at Daytona International Speedway. Kickstands go up at 9:00 a.m.

One hundred percent of rider contributions from The Morning Ride Daytona go to Helping With Horsepower, a non-profit organization that empowers and encourages women and girls who are at risk or are victims of abuse.

Coming this August is the 14th annual Biker Belles Women’s Day Celebration at the Sturgis Buffalo Chip on Tuesday, Aug. 9. Activities include a Morning Ride, Coffee Clutch brunch and speakers, Comfort Zone by Team Diva, Biker Belles Bike Show, Maiden Moto Art Show, and more. More information can be found at

About Biker Belles
The Biker Belles is the Sturgis Buffalo Chip’s celebration of women in the world of motorcycling. This leading charity event focuses on encouragement, empowerment, and mentorship. As the Home for Women Riders, the Biker Belles brings pioneering women and friends together to share their happy place, ride and support worthy charities. Buffalo Chip charity events such as the Biker Belles have raised nearly $1.5 million for charity. For more information, visit

About Harley-Davidson

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with an expanding range of leading-edge, distinctive and customizable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get Harley-Davidson riders on the road. Learn more at