Sturgis, SD (May 5, 2025): The Sturgis Buffalo Chip just released a preliminary roster of celebrated builders, artists and features for its 2025 Motorcycles As Art Exhibition. This legacy program, created by the famous photographer Michael Lichter, is now curated by Kevin Dunworth and Savannah Rose and is in its 17thyear. This unique exhibition, which exists nowhere else in the world, will be held at the Buffalo Chip’s Event Center for seven days only during the 85th Sturgis Rallyanniversary. Motorcycle fanatics and art lovers can explore the gallery Saturday, Aug. 2 through Friday, Aug. 8 from 3 p.m. to midnight. The 2025 exhibition is free to the public and will feature the following activities and displays.
- Newly unveiled custom motorcycles by prestigious and internationally known builders
- Unveiled works of wall art by legacy and up-and-coming artists
- Live welding and painting demonstrations
- An imaginative helmet display featuring Dirty Dozen Helmets from Torc Helmets
- A personal collection of images curated by Billy Lane of Choppers Inc
Motorcycles As Art is the place to see newly unveiled custom motorcycles and artwork for public viewing for the first time. This year’s exhibition is sponsored by Progressive, Gates Belt Drive, Arlen Ness, Baker Drivetrain, Blackout Industries, Harley-Davidson, Iron Lily, Milagro, Sailor Jerry, Torc Helmets, Tullamore Dew, Yuasa Battery. More information is available at MotorcyclesAsArt.com.
“The Motorcycles As Art Exhibition holds significant meaning,” said Sturgis Buffalo Chip CEO Rod Woodruff. “In a world where the motorcycling industry and freedom-loving lifestyle continually faces challenges and detractors, this exhibition stands as a powerful force for preservation and progress. Its legacy is a vitally important influence that fuels inspiration, fosters community and helps grow the industry and culture we all care so deeply about.”
Below is a preliminary list of Motorcycles As Art builders and artists. More announcements coming soon!
Initial Release of Featured Builders
Each Builder will Showcase a Collection of Their Bikes
In Alphabetical Order
Jared Weems
Michael Messina
Roy Martin
Steve Iacona
Initial Release of Featured Artists
In Alphabetical Order
Alexa Jacobs
Paint
Cait Maher
Textile
Chad Turner
Illustration
David Uhl
Paint
Emily Dury
Metalwork
Genevieve
Leather
Jace Hudson
Photography
Michael Lichter
Photography
Mike Vandegriff
Photography
Morgan Piller
Photography
Ray Drea
Paint
Russel Murchie
Illustration
Scott Jacobs
Paint
Savannah Rose
Mixed Media
Toni Hawk Call
Native American Beadwork
Xavier Darryl Lewis
Paint
Buffalo Chip guests can experience art exhibitions, world-class concerts, charity rides, events, a freedom celebration, custom bike shows, stunts, women’s events, racing and more during the 2025 Sturgis Motorcycle Rally. The festival runs Aug. 1-10, 2025. For a full list of Sturgis Buffalo Chip events, see BuffaloChip.com/EVENTS.
About the Sturgis Buffalo Chip
The Sturgis Buffalo Chip® is the award-winning leader in music and motorcycle lifestyle experiences. Hailed as The Largest Music Festival in Motorcycling® and The Best Party Anywhere®, it has been the epicenter of the annual Sturgis Motorcycle Rally since its establishment in 1981. Every August, the Buffalo Chip brings together the world’s largest gathering of music and motorcycle fans, with visitors from all 50 states and over 20 countries. It remains one of the world’s most televised and longest-running independent music festivals. The Chip advances the Sturgis Rally by being home to the Sturgis Rally Information Center™ and the official sponsor of the Sturgis.com Official Sturgis Rally Registration
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