THE “RALLY RECAP” BY THE BUFFALO CHIP, STURGIS 2023

The Chip staff thank everyone for their support and creativity at this year’s event and are already planning for 2024, which marks both the 85th rally anniversary and the 45th Best Party Anywhere® celebration!

WHAT’S NEXT?

Even with 42 years of history hosting bikers, bands and massive amounts of fun, the Buffalo Chip staff have been looking ahead and planning for two huge, concurrent anniversary years coming up. In an era where history is revered and seemingly ever-changing, these two anniversaries will draw huge attention in the motorcycle world, and will come up faster than expected for many.

The Buffalo Chip team has set up several brands with programs that uptick over time and secure their place for the coming years. This helps avoid direct brand competition and allows the Chip to secure those relationships at a more approachable rate than an annual agreement.

In addition, there are some new plans regarding our Buffalo Chip Campground website and the expansion of camping availability for a significantly longer period than “just the rally”. This will expose sponsoring brands to a wider variety of guests, while increasing the value of the relationship.

Grand Alliance Highlight

PROGRESSIVE INSURANCE

Thank you to all our sponsors who helped make 2023 a huge success!

MEET THE TEAM!

JEFF D’ENTREMONT, VP BRAND ALLIANCES

Jeff started full-time at the Buffalo Chip in January of ’23, however has been in the motorcycling scene for decades. Leading motorcycle events that toured the nation, Jeff has a level of customer and sponsor perspective that few others can match. Traveling around the US and working with a variety of OEMs, sponsors, international clients and the aftermarket gives Jeff the ideal foundation for leading sponsorship efforts at the Chip.

His influence helped bring in a powerful relationship with Progressive Motorcycle Insurance and our new ticketing platform, TIXR. Both relationships, like fine wine, will only get better in the coming years.

A strong family man himself, Jeff treats relationships with a similar candor and commitment. While Jeff would prefer to stay behind the scenes, it’s impossible to hide behind the significant impact he has had on the organization and the industry.

Jeff’s background in venue & event management, sponsorships and advertising shaped his perspective, but so did his early years gigs in the Boston area bars. It’s a good thing he’s in the corner for the Chip, our clients and our valuable guests!

Become a part of the Family!