Tag Archives: women

MIC Release: Motorcycle Ownership Among Women Climbs to 19 Percent

Motorcycle Industry Council Survey Reveals Continuing Shift in Rider Demographics
IRVINE, Calif., November 29, 2018 – Nearly one in five motorcycle owners is now female, compared with one in 10 less than a decade ago, and the data suggests that women could soon make up one quarter of owners, which would be a major shift in motorcycling demographics, according to the latest national survey by the Motorcycle Industry Council.

Among all age groups, women now make up 19 percent of motorcycle owners. But the 2018 survey showed even greater female ownership within younger generations. Among Gen X motorcycle owners, 22 percent were women; among Gen Y, 26 percent were women.

“As the number of Boomer and mature motorcyclists shrink and are replaced by newer riders, we could soon be looking at a solid 25 percent of motorcycle owners being female,” said Andria Yu, MIC director of communications. “We’ve seen with our own eyes many more women riders — on the roads, on the trails, on the track, with families, at motorcycling events, forming clubs and just being part of everyday group rides. Many people in the industry have worked some 30 years to achieve this, and now the data confirms it: More and more women are getting out there and enjoying motorcycles.”

The MIC polled 2,472 adults nationwide for the 2018 Motorcycle/ATV Owner Survey. For decades, the MIC surveys have served as the census of motorcycling, and have tracked a steady growth in the percentage of women who own bikes.

Continue reading MIC Release: Motorcycle Ownership Among Women Climbs to 19 Percent


imagesRider Registration is Open & Tickets are On Sale Now

(CLEVELAND – May 4, 2018) – Fuel Cleveland presents Mama Tried Motorcycle Show’s Flat Out Friday, an indoor, flat track, motorcycle race, on July 27th at the Wolstein Center. Tickets are on sale now and can be purchased at the Wolstein Center Ticket Office or http://www.wolsteincenter.com/event/flat-out-friday/.

Flat Out Friday is an indoor, flat track, motorcycle race on a Dr. Pepper soda syrup surface. Competing in nine classes, sign up is now open for Brakeless, Open Amateur, Youth, Open Vintage, MadDawg, Women, Pro, Hooligan and Goofball.banner

The Fuel Cleveland motorcycle show takes place the following day on Saturday, July 28 2018. Fuel Cleveland is a free and family-friendly event showcasing world-class custom and rare motorcycles and motorcycle related photography, paintings and artwork. The show takes place from noon until 8 p.m. at the Hamilton Collaborative 5401 Hamilton Ave. Cleveland OH 44114. All Fuel Cleveland show information can be found at http://www.fuelcleveland.com

Registration for all race classes is open to the public. Registration forms and an updated list of registered riders can be found at http://www.flatoutfriday.com/. You must pre-register to race and a list of registration fees can be found at the web site.

In connection with the Mama Tried Motorcycle Show, Flat Out Friday premiered in February 2016 with a record- breaking crowd of over 8,000. Prior to the inaugural Flat Out Friday, Milwaukee had not witnessed a race of this sort since 1980.

Racers have included American Motorcycle Association Pros Parker Lange, Cole Fealy, Christian Johnson and Dan Jacobson. Hooligan riders included Harley-Davidson Motor Company riders Scott Jones, Brandon Gonzalez, Mark Atkins and Chris Wiggins arriving from California.

Suffragettes Centennial Motorcycle Ride Announced for August 2020

A ride celebrating the power, freedom and unity of American women
on the centennial of the right to vote1

Progress is measured in big and small ways every day. A formative step towards the equality of Women in America was the passage of the 19th amendment of the US constitution allowing American women equal vote in fair and free elections. Progress continues on to this day and will be celebrated in August of 2020 with the Suffragettes Centennial Motorcycle Ride. This cross-country ride is dedicated to all women who have fought for equality in the voting booth, in business and in life. Continue reading Suffragettes Centennial Motorcycle Ride Announced for August 2020

There’s Only One Gloria Tramontin Struck, and she was born to ride.

Gloria LEAD HEAD SHOTWomen motorcycle riders are far more common today than ever. But like any situation in which a minority population ultimately becomes accepted, there were trailblazers. One of the best-loved female riding pioneers, Gloria Struck, turned 90-years-old in 2015 and she’s still riding. That means there’s no better time than now to appreciate her. And if you don’t know Gloria Struck, it’s time you did.

Gloria celebrated her 90th birthday on July 7th in New Brunswick, Canada during the Motor Maids Annual Convention. Those two events have overlapped for years; she joined Motor Maids in 1946 so the celebration has become a tradition of sorts. Explained Gloria, “Me and Betty Fauls, (Motor Maids Founder) Dot Robinson’s daughter, were the first to reach 60 years as a member and still riding, then 65. Betty joined when she was 14. I was 21.” Both Gloria and Betty are on track to receive recognition at next year’s convention for reaching 70 years as members, “and, God willing, still riding,” said Gloria.

The Motor Maids convention moves locations each year but no matter where it’s held, from Oregon to South Carolina, Gloria rides there from her home in Clifton, New Jersey. She still rides to Daytona and Sturgis, too. It was in Clifton that Gloria’s father started his motorcycle shop in 1915, selling Excelsior-Hendersons and bicycles. “All businesses at the time were storefronts with little apartments above or behind, so that’s where I was born, behind the motorcycle shop,” she said.

When her father passed away unexpectedly in 1928, Gloria’s mother took over the shop, operating as an Indian dealer through the 1930’s and ‘40s. Gloria recalls typing the bills at the age of 12. “I was a serious child, very shy very quiet. Now I’m more juvenile!” she said, laughing.

Her brother Arthur started working in the business from age 16 and when their mother retired in 1947 he established Tramontin Harley-Davidson, which still operates in Hope, NJ. “2015 is the 100th year in the motorcycle business for my family,” said Gloria.

It was her brother who made her learn to ride when she was 16 in 1941 and it wasn’t an option it was a foregone conclusion. “When I said I wasn’t going to learn because I didn’t want to, he insisted, he changed my mind,” said Gloria emphatically. If you know Gloria at all, you know that changing her mind would come easy.

But she took to riding naturally and spent the next 12 years exploring, often riding on her own to distant locations, until she married in 1954. “I always acted like a lady and was treated like a lady,” she said. “I dressed appropriately and I still do.”

Did she ever run into trouble? “I was a very naïve person. I didn’t realize you could get into trouble. On my long distance trips I’d sometimes meet up with other riders and ride with them until our paths went different directions. I never had any fear about it because I didn’t know I should.”

For example, when she was about 26, she met a man from Lima, Ohio, on Main Street in Daytona. It was nighttime and he told her that since she was alone she should be very careful. “By that time I had wised up, but I thought that was very nice,” she said. “I felt like other riders looked after me. Even now, men will want to take my arm to help me, but I’m better on my feet than they are.”

Speaking of Daytona, Gloria has been riding there since 1951 and has lots of pictures from the days they raced on the beach, but she didn’t hang out with racers. Not until now. “I was there twice when Klamfoth won on the beach,” she said. “I took pictures of him but I never knew him. I only really know the racers just since we’re all old.”

Gloria’s constant and trusted riding partner is her daughter, Lori Struck DeSilva, who says she can’t keep up with her mother in any way. But, justified Gloria, “It’s not safe to go by speed limits, you have to keep up with the traffic.”

Lori is also a Motor Maid and has accompanied Gloria to conventions since 1996. Something that made this year’s convention even more memorable was the presence of Gloria’s 25-year-old granddaughter Kathy, Lori’s daughter. “She was just determined,” said Gloria. “Kathy bought a bike the Wednesday before we left, practiced two and a half days and rode with us to New Brunswick, 1735 miles round trip. That’s a long way for a new rider,” said the woman of 90 who did the same trip on her 2004 Heritage! “My goal is to ride cross-country at 100. On two wheels! Just two!”

Gloria was an Avon Lady for 44 years and she is still radiant. She credits consistent good habits, soap and water, and the avoidance of chemicals. Remember, this comes from a woman who has traveled many miles on a motorcycle in harsh conditions. She plans to write a book on healthy living and how to live to be 120. Who wouldn’t read that?

Positive and down to earth, Gloria has a sense of how lucky she has been but there’s no attitude or entitlement whatsoever. On her recent birthday, the Wheels Through Time Museum posted the event on their Facebook page and it went viral. “I beat out Jay Leno!” she said, clearly delighted. She couldn’t even get through the 1700+ comments posted in response before she had to leave for Sturgis.

It’s Gloria’s warmth, her gumption and her perpetual authenticity that endear her to so many, and she feels the same about the riders she’s met. “I’m thankful for all the wonderful motorcycle people I have met throughout the years and I hope to still keep meeting more in the years ahead!” she said. “They really feel like family to me.”

Gloria, we feel the same about you.