Tag Archives: 74th

75th Anniversary Bike Week Logo Released




Yes, the 74th annual Daytona beach Bike Week is happening as we speak, but that hasn’t stopped Daytona beach city officials and the chamber of commerce from looking forward to next year. That’s because 2016 is the 75th anniversary of Bike Week in Daytona and the frenzy is already on!

The Daytona Chamber released the 75th anniversary logo at a press conference yesterday and made it clear that solid partnerships were in place for an event to remember. From Daytona International Speedway, to the Volusia County Sheriff’s department to sponsors such ad Budweiser and Harley-Davidson – the local community and the broader motorcycle industry are determined to work together to make riders welcome.
A big thumbs up to the Daytona Beach Chamber of Commerce!


Marilyn Stemp
Iron Trader News

Sturgis Rider Daily
Logistics & Publicity: Evel Knievel Collection


Media Release

March 9, 2015

Contact: Meghan Hughes

Marketing Director



75th Anniversary Bike Week Logo Released

Daytona Beach, FL – The Bike Week Festival Task Force is pleased to announce the winning 2016 logo in the annual Bike Week logo contest.  The 75th Anniversary is a very special year and as such the logo is an important part of the sales, marketing and promotion for the event.  The winner of the 75th Anniversary design is from Mid Florida Sportswear one of the Bike Week Festival Task Force local licensee’s.  The designer responsible for the winning logo there is Joe Erker whose creative design captures the historical perspective of the event while delivering sharp new elements reflecting the modern look of the future.  The design includes a little Florida style too with palm tree’s built into the center of the design.

Budweiser®, presenting sponsor of the Bike Week Logo is excited about the 75th Anniversary.  “It’s never easy to pick just one design from so many great entries, but this one really stood out for its uniqueness and reflection of the area,” Chris Bowler said.  “We think it will work in a number of different formats from t-shirts to pins as well as be a strong reflection of the area within the marketing materials we utilize it on,” Bowler continued.

Bike Week Task Force Co-Chair Bob Coleman said “The 75th logo goes everywhere and will become one of those logos with a long standing shelf life because of the significance of the anniversary year.  We anticipate strong sales related to the logo and have already started reaching out to new merchandisers for uses.  We also have returning sponsors who want to get a jump on the logo with the significance of it being so strong”, Coleman said.

           The 75th Anniversary of Bike Week takes place from March 4-13, 2016. Additional information on Bike Week in Daytona Beach can be found on the Official Daytona Bike Week Website at officialbikeweek.com featuring the largest online resource for attendees.

For information on any aspect of Bike Week 2015, contact the Daytona Regional Chamber of Commerce at 386.255.0981.

126 East Orange Avenue • Daytona Beach, Florida 32114

Phone 386.255.0981

Fax 386.258.5104


74th Sturgis Motorcycle Rally® Successful for Hot Leathers

MANCHESTER, CONN. (August 14, 2014) — Hot Leathers was busy at all 10 locations during the 2014 Sturgis Motorcycle Rally, as an official licensed merchandiser for the Sturgis Motorcycle Rally® and the Buffalo Chip. Hot Leathers has continued to support numerous annual charity events. They donated original logo designs and apparel for charity events, staged a national model contest and designed the 75th Sturgis Motorcycle Rally official logo to give back to the local community.

movie_theater_1Hot Leathers designed numerous products of official licensed merchandise for the 2014 Sturgis Motorcycle Rally® and bikers sought out Hot Leathers great merchandise. The #1 design graphics were see everywhere and riders wanted commemorative gear to mark the 74th Sturgis Motorcycle Rally®. Hot Leathers’ official 2014 Sturgis Motorcycle Rally® merchandise is still for sale at


As they do at every rally they set up at Hot Leathers supported worthy events with original and unique designs. Sturgis has some great events to support including the annual Legends Ride and the Michael Lichter Motorcycles as Art Exhibition entitled “Built for Speed” and the Biker Belles ride, celebrating women riders from around the world. In addition Hot Leathers provided the official licensed clothing and accessories for the Buffalo Chip. Riders who visited the Chip wanted gear to remember their trip to the Chip. In addition the City of Sturgis unveiled the 75th logo on Main Street, which was designed in house by Hot Leathers Vice President of Product Development Paul Resnick.

“We always enjoy Sturgis. We had a great time seeing riders from around the world and getting them what they need. We are looking forward to the 75th and everything that the Sturgis Motorcycle Rally will have to offer.” Said Andy George, Executive Vice President for Hot Leathers.

Hot Leathers conducted a model search leading up to this year’s Sturgis Motorcycle Rally® and chose two new couples as the Hot Leathers Models to feature in their upcoming advertisements, promotional materials, Internet marketing and catalogs. Images were shot on the streets of the Sturgis Motorcycle Rally®  and on location at Hot Leathers stores by talented, well-known photographer Curt Lout.

To see more photos and videos of Hot Leathers’ 2013 Sturgis experience go to the Hot Leathers Facebook page as well as on their website at www.hotleathers.com. Hot Leathers has been serving the motorcycle community for more than 30 years and is the leading motorcycle apparel and merchandiser in the country. Want to stay updated on all the Hot Leathers events, specials, follow the Hot Leathers trailers around the country and get the first glimpses of Officially Licensed Merchandise? Then be sure to “Like” Hot Leathers on their Facebook Page at https://www.facebook.com/hotleathers. You can also follow them on Twitter at http://twitter.com/#!/HotLeathers.

Ken Conte
Rise Above Consulting
1717 Deweese Street
Fort Collins, CO  80526

A locally owned full service public relations and marketing company specializing in media relations and brand building.


2014 Sturgis Rally Wrap-Up

The 2014 Sturgis Rally is history and it went out with a bang. If you stayed through Saturday night you witnessed the kind of rainstorm that’s become legend during Rally. Tents were swept away, displays were overturned, electronic equipment was damaged and water pooled into small lakes. Still, at the Buffalo Chip’s main stage, the show went on. Buckcherry took the stage just one minute late and engaged a wet but hardy crowd.

When the Chip’s grounds crew went out to survey the damage, they found that several campsites had been ruined, in particular one belonging to several groups who attend the rally to help manage the grounds. One of the Chip staff called in the Red Cross who responded promptly, bringing in a trailer-full of cots and blankets and turning the Russ Brown Event Center into a makeshift dormitory. Hot Leathers stepped up to provide dry clothing for the campers and by 7:00 AM the next morning Chip staff along with the clean up groups were canvassing the grounds in formation, exactly as planned.

But lets go back a week. The Sunday before, Sturgis was abuzz with arriving rallygoers. The whole Black Hills region gears up for the Rally and preparations for most area businesses go on all year. Though it sounds odd, the big news of the 2014 Rally was the 2015 Rally; everyone was talking about the 75th anniversary event slated for next year. But before we get there, here’s a look at what you missed if you decided to skip 2014 in favor of 2015.

Victory Motorcycles debuted the new Magnum Model tourer and showed the Gunner, released earlier in the year. Harley-Davidson revealed the newest model in the Rushmore project, the 2015 Road Glide. Indian stepped up their game further with the introduction of the new Scout, a lighter machine in both physical stature and price than Indian’s other models. This fact was driven home by the American Motordrome Wall of Death riders who put the new Scout through its paced in spectacular fashion in the ‘drome! Demo rides were available all week on many makes and models.

John Mounro, son of famed New Zealand Bonneville racer Burt Munro, was on hand in Sturgis. John is an engaging spark of a man, with a twinkle in his eye that belies his 80 years. What a delight to meet him!

Roland Sands did smoky burnouts on an Indian custom, Kiwi Mike announced his Roung The World Tour, Motorcycle as Art met with interest in the Russ Brown Event Center, and Zac Brown and ZZ Top rocked the amphitheater at the Buffalo Chip

. A new class was inducted into the Sturgis Motorcycle Museum’s Hall of Fame, Bean’re spread the love, and Jesse James stepped back into the spotlight. Bike shows at the CrossRoads promoted by magazines such as Cycle Source, Baggers, Hot Bike and Street Chopper provided showcases for the work of garage builders and pros alike. WMDRA drag racing got traction and half mile dirt track racing returned to the Rally. But the big news for race fans was the Buffalo Chip PowerSports Complex, a new facility built in partnership with TORC championship truck racing that expanded offerings hugely for fans. The venue not only brought TORC racing, but ATV Extreme Dirt Track, NAHA Hillclimbs, and Outlaw Truck & Tractor Pulling to the Sturgis Rally. The potential for expansion here is guaranteed.

Organized charity rides were prevalent, and several signature events took precedence. The Legends Ride staged in Deadwood is always a happening, along with Biker Belles, the TOUR trike ride, and Victory Owner’s group ride. New on the roster this year was the Freedom Celebration Ride, staged in Spearfish and held in conjunction with the Buffalo Chip’s Freedom Celebration. Military dignitaries and heroes the likes of General Wesley Clark were present, making for a day of inspiration and appreciation.

The Sturgis Rally encompasses activities from Rapid City to Spearfish and parts further flung. No doubt, this will be even more apparent for the 75th Anniversary. I looked at the Rally through the lens of the Buffalo Chip this year and it was both enlightening and immensely fun. It’s sounds counterintuitive to call a crowd this large “family” but that’s what it is and that’s how it feels.

“I continue to be so proud of this staff,” said Buffalo Chip President Rod Woodruff. And that’s appropriate because it’s a relatively small but dedicated group that puts on “the best party anywhere.” It’s no easy task for sure and the volume of detail is astounding. “The goal is to provide the best possible experience for our guests,” said Woodruff. And they do.