Multi-Platinum Rockers Added to Jelly Roll & Kid Rock


Has Joined Jelly Roll & Kid Rock for a

Rock ‘n Roll Lineup

(and another is on the way – scroll for more!)

Theory of a Deadman

Wednesday, Aug. 7, 2024




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Jelly Roll, Kid Rock, Travis Tritt, Theory of a Deadman and Aaron Lewis are the first of dozens to be announced as part of the Buffalo Chip’s diverse 2024 lineup that features rock, classic rock, and country rock. You won’t want to be anywhere else this August. It’s the Best Party Anywhere.

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You won’t find a better value or get more for less anywhere.

Stay for the full festival and get all the concerts, bike shows, camping and all-around good times for as low as

$38 PER DAY!




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Will your favorite band be

The Next Headliner?

Find Out Next Thursday, Feb. 1

(but don’t wait to get passes because prices increase 1/31)

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 Coming February 17


The 2024 Sturgis Buffalo Chip

Poster Model Search

Presented by Twisted Tea, Pepsi, Fozzy’s Cycle Shop, High Seas Rally, Silverado Franklin, Snap-on Tools and XRock

Who’ll Be the Face of the 2024 Party?

 And Win $16,000 in Cash and Prizes?

If you’ve ever dreamt of becoming a model, have a girlfriend, friend or wife you think is worthy, or you just like to be around pretty women, the Buffalo Chip’s annual Poster Model Search is worth learning more about. This regional search is about to bring women out of the woodwork to compete!

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 Now that the band announcement is out the door, so are we.


Visit the Sturgis Buffalo Chip at the

Colorado Motorcycle Expo

– January 27-28 –

When it comes to cool customs, parts and entertainment, you’ll find the best of the West in the Mile High City during the Colorado Motorcycle Expo.

This two-day event is the largest motorcycle show and competition in the Rocky Mountain region and the largest indoor parts swap in the country.

Visit the Sturgis Buffalo Chip® display while you’re there for a chance to win passes to the 2024 Best Party Anywhere®.

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Get Tickets

Sturgis Buffalo Chip’s Rusty Wallace Ride Finds New Home in Deadwood

The Sturgis Buffalo Chip is moving the 6th annual Rusty Wallace Charity Ride to Historic Deadwood, SD and moving to the final Friday of the Sturgis Rally.

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Save Up to 50% on Merchandise


Free pack of pins and patches with every order of $45

This Limited Flannel features the Sturgis bike logo, pearl buttons and a whole lotta style. Get yours now.

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Want a Free Ride Pin & Patch?

With a few simple clicks, you can receive a free Sturgis Rally Ride Pin, Patch and Welcome Packet.

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Save 50% Off Easyriders Mag

Easyriders magazine has been the “Biker’s Bible” for over 50 years, bringing scooter tramps the heart of the lifestyle we love. From killer coverage of righteous runs, rallies, and biker parties to true two-wheeled tales, badass biker fiction, hot Harley honeys, and the coolest custom choppers, Easyriders has it all.

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Join the family of Sturgis Buffalo Chip Brands!