JOIN THE BUFFALO CHIP’S SIGNATURE RIDES!

Meet and ride alongside Rusty Wallace, his celebrity NASCAR driver friends and top racing industry executives! The ride kicks off with a party in Spearfish, SD and takes you through an incredible route chosen by Rusty himself to an exclusive reception at the Legendary Sturgis Buffalo Chip.

Presented by Progressive

Monday, Aug. 7, 2023

Ride and rub elbows with some of the biggest names in the biz on an awe-inspiring trip from historic Deadwood to the Legendary Buffalo Chip led by ride co-captains Lorenzo Lamas and Rusty Coones. One hundred percent of rider fees support worthy local charities.

Tuesday, Aug. 8, 2023

Experience a day of Celebration! You’re invited to join the Morning Ride™ through the beautiful Black Hills led by ride captain Athena “Chickie” Ransom and Biker Belles Ambassador Diva Amy Skaling and participate in a day of festivities that celebrates women in riding and supports organizations benefitting women’s causes.

Turn your journey to Sturgis into a ride to end childhood brain cancer and help kids with the deadliest childhood disease.

If you’re already riding to Sturgis take part!

Register now and receive admission to the Chip on Thursday, Aug. 10 to see the Death Wire Daredevil Spectacular and Def Leppard concert, plus get a spot in the Ride for Kids Heroes Parade, VIP parking, sponsor gift bag, t-shirt, pin and more!

Catch the Party Wherever You Are with the

Free Sturgis Buffalo Chip 2023 Live Stream

Watch 10 days of coverage including many major live events and activities, reporting from the streets, recorded interviews with industry legends and daily recaps.

This includes killer contests, ride-in custom bike shows, wild party antics and more.

Programming will be available anytime to view the events as often as you like.