Hall of Fame Highlight Class of 2020

The Sturgis Motorcycle Museum & Hall of Fame is featuring Hall of Fame Highlights of this year’s outstanding new group of inductees. Here is a glimpse at what they had to say. For the full story join us at the 2020 Hall of Fame Induction Ceremony (tickets available below).  Congratulations and welcome to Allen Alvarez.

Allen Alvarez

Allen’s passion for motorcycles combined with a solid work ethic has defined the last 45 years of his life. Allen worked his way from a young parts dealer to owner of Daytona Twin Tec, in 2001. Allen has developed an extensive network of friends in the industry and he recalls a time when he personally covered a small shop’s spring order so they could get on their feet, “I helped whoever I could,” he said.

Allen has had a hand in the success of so many businesses. What others tried to do and failed at, Allen made happen. What’s the secret to his success? “It’s not because I had a background in any of this. But I was already in the door. There was no one calling on the shops like I did. I went into places no one would go into and I treated everyone the same.”
The fact that Allen remains friends with so many of the people he’s met in his 45 years in motorcycling is a testament to that.

Learn More About the Hall of Fame

Wednesday, August 12

8:30 AM – 12:30 PM MDT

The Lodge at Deadwood100 Pine Crest Drive

Deadwood, SD 57732

Thank you to our 2020 Hall of Fame Sponsors!