Can-Am reinforces its commitment to the passionate 3-wheel community.
Valcourt, Quebec, April 23, 2026 – Can-Am, a brand of BRP Inc. (TSX/NASDAQ: DOO), is
proud to announce the launch of the 3 Wheel Collective, a new global community platform
designed to unite and empower 3-wheel riding communities and riders from around the
world. This milestone reinforces Can-Am’s commitment to creating a more connected and
engaging riding experience for current and future riders alike.
The 3 Wheel Collective serves as an umbrella for the diverse and passionate riding
communities that have helped shape the 3-wheel industry from the very beginning. By
bringing together established groups, local networks and new riders into one centralized
platform, Can-Am is making it easier than ever to connect, share experiences and foster a
true sense of belonging on the open road, regardless of background or experience level.
“Built on the belief that riding is better together, the 3 Wheel Collective platform reflects the
natural social dynamic of the community, where riders often come together through shared
experiences and personal connections,” says Marc-Olivier Drouin, Senior Manager of
Marketing, Can-Am 3-Wheel Vehicles & Motorcycles at BRP. “In fact, 1 in 5 Can-Am owners
bought because they knew someone already riding 3-wheels, reinforcing the powerful role
riders play as ambassadors for the brand and the broader riding community.”
Through the 3 Wheel Collective, members gain access to curated group rides, exclusive
events, unique merchandise and once-in-a-lifetime experiences, while also connecting with
well-established riding communities that bring years of expertise, leadership and tradition.
Building on its ongoing support of the global riding community, Can-Am is also proud to
highlight its involvement in International Female Ride Day (IFRD), an initiative that unites
women riders from around the world every first Saturday of May through a shared passion
for the open road. Founded 20 years ago by long-time rider and Can-Am supporter Vicki
Gray, the IFRD continues to serve as a powerful way to connect women riders of all
backgrounds and experience levels, fostering a strong sense of community while
encouraging more women to ride together, both locally and globally.
For more information about Can-Am and the 3 Wheel Collective, visit
www.canamonroad.com and www.3wheelcollective.com.
BRP Inc. is a global leader in the world of powersports products and powertrains, built on
over 80 years of ingenuity, innovation, and intensive consumer focus. Through its portfolio of
industry-leading and distinctive brands featuring Ski-Doo and Lynx snowmobiles, Sea-Doo
watercraft and pontoons, Can-Am on- and off-road vehicles, Quintrex boats as well as Rotax
engines for karts, recreational aircraft and jet boats, BRP unlocks exhilarating adventures
and provides access to experiences across different playgrounds. The Company completes
its product lines with a dedicated parts, accessories and apparel portfolio to fully optimize the
riding experience. Headquartered in Quebec, Canada, BRP had annual sales of CA$8.4
billion from over 110 countries and employed close to 17,000 driven, resourceful people as of
January 31, 2026.
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