Black Hills Harley-Davidson® and Sturgis Buffalo Chip® Offer “Upgrade Your Sturgis” Sweepstakes

One lucky winner will receive the ultimate Sturgis Rally upgrade package for a truly memorable, bucket list Sturgis Rally experience

Sturgis, SD (June 3, 2020): Two dominating names of the Sturgis Motorcycle Rally are coming together with a host of powerhouse brands to give one winner a valuable package of top-quality custom parts and VIP experiences that will upgrade their ride and Sturgis experience. Black Hills Harley-Davidson and the Sturgis Buffalo Chip are partnering to ensure one person gets the ultimate, upgraded Sturgis experience this year at the 80th Sturgis Rally. The sweepstakes is now taking entries at

“From the moment you purchase your first motorcycle, you know that you must someday visit the Sturgis Rally as a right-of-passage,” said Sturgis Buffalo Chip President, Rod Woodruff. “Black Hills Harley-Davidson and the Sturgis Buffalo Chip want to make sure you’ll be able to do it right for 2020 and elevate your bucket list experience to truly memorable.”

The eight-week Upgrade Your Sturgis Sweepstakes features over $6,000 in prizes as well as a handful of priceless VIP experiences. Each week, the custom experts at Black Hills Harley-Davidson will feature a product upgrade from the sweepstakes to give entrants a detailed look at what they can win. Prizes include performance upgrades courtesy of Black Hills Harley-Davidson from top parts manufacturers including:

In addition to performance products from these companies, the lucky winner of the Upgrade Your Sturgis Sweepstakes will be able to upgrade their Sturgis experience with exclusive, VIP treatment at the Buffalo Chip. The winner will receive:

  • VIP Industry Party invitation
  • VIP Chip Fam Club Membership
  • Social Hour Dinner and Drinks with Sturgis Buffalo Chip Owner Rod Woodruff
  • Sturgis Buffalo Chip Merchandise Shopping Spree
  • Legends Ride VIP

The sweepstakes begins June 3 and will remain open for entry until July 16. Only one will win the priceless VIP experiences and the prize package valued at $6,000. The grand prize winner will be announced July 16. CLICK HERE FOR MUCH MORE

About the Sturgis Buffalo Chip
The Sturgis Buffalo Chip® is the Largest Music Festival in Motorcycling®. It is the world’s first and leading entertainment destination for the motorcycle enthusiast, awarded AMA Track of the Year in 2016, American Flat Track Event of the Year and South Dakota Excellence in Tourism Innovation award winner in 2017. Since 1981, the venue’s high-profile, nine-day festival, known as The Best Party Anywhere®, remains one of the world’s most televised and longest running independent music festivals. Located three miles east of Sturgis, SD on 600 creek-fed acres, it offers multiple stages of entertainment, a swimming hole, bars, mouth-watering food, showers, cabins, RVs, camping and more to visitors traveling from all corners of the world. The Chip’s concerts and races are free with camping. The Motorcycles as Art exhibit curated by Michael Lichter showcases the works of the world’s best bike builders. Numerous bike and stunt shows and all shopping, live music and events at the CrossRoads are free and open to the public. More details are available at

About Black Hills Harley-Davidson
Black Hills Harley-Davidson® is a full-service Harley-Davidson® dealership and is home to the largest selection of Harley-Davidson® motorcycles, parts, accessories, and MotorClothes® apparel in the MIDWEST! Each year Black Hills Harley-Davidson® plays host to over 100 of the industry’s best brands and companies who showcase their products on their 40-acre layout during the world-famous Sturgis Motorcycle Rally which they call “The Rally at Exit 55”. More details about Black Hills Harley-Davidson® are available at

Further Inquiries:
Cody Ertman