The Morning Ride Daytona is Back to Celebrate Women’s Empowerment and Mentorship

The third annual Harley-Davidson® and Biker Belles® event takes place March 6, 2024 during Daytona Bike Week

Sturgis, S.D. (December 22, 2023): The Sturgis Buffalo Chip Biker Belles is continuing a dynamic collaboration with Harley-Davidson for the third annual The Morning Ride Daytona, an empowering event celebrating women in motorcycling and raising funds for charitable causes at the 83rd annual Daytona Bike Week. Held on March 6, 2024, this event offers a unique opportunity for participants to join a guided motorcycle journey led by Ride Co-Captains Ellie Rains and Brandi Moya, alongside other influential women in the motorcycle industry. Following the ride, Renegade Babes is having a captivating ride in bike show.

Reservations and donation opportunities for The Morning Ride Daytona are now available at Those who are unable to participate due to financial hardship can request to receive a sponsored ride through the Pay It Forward Program Presented by The Iron Lilly Project by emailing

The Morning Ride Daytona isn’t just about the joy of riding; it’s also about making a difference. One hundred percent of rider contributions from this event will be dedicated to charities that actively support women and youth.

“This event and partnership shows the shared commitment to fostering the growth of women in motorcycling, which mirrors the remarkable journey of Biker Belles itself,” said Toni Woodruff, Biker Belles Program Director. “Biker Belles started 16 years ago, and now we have a worldwide network of people propelling women in motorcycling further than we could have imagined. Together, we’re celebrating the spirit of female riders and how far we’ve come, and amplifying the collective voice of women in the motorcycle industry.”

The scenic route commences at Harley-Davidson headquarters at Daytona International Speedway and concludes at Teddy Morse’s Daytona Harley-Davidson. Open to all riders, registration is accessible online or on-site the morning of the ride, starting at 7:30 a.m. Kickstands will go up at 9:00 a.m.

Through charitable events like Biker Belles, the Sturgis Buffalo Chip has successfully raised over $2.3 million for worthwhile causes, contributing to the broader mission of supporting communities in need.

Looking ahead, on Tuesday, Aug. 6, during the 2024 Sturgis Rally, the 16th annual Biker Belles Women’s Day will take place at the Sturgis Buffalo Chip. The festivities include a Morning Ride, Coffee Clutch brunch and speakers, Comfort Zone by Team Diva, Biker Belles Women’s Bike Show, and so much more.

For more information and updates, please visit Stay connected on Instagram at @bikerbelles, @harleydavidson, @ellie.rains.mwr, and @_brandi_moya.

About Biker Belles
The Biker Belles is the Sturgis Buffalo Chip’s celebration of women in the world of motorcycling. This leading charity event focuses on encouragement, empowerment, and mentorship. As the Home for Women Riders, the Biker Belles brings pioneering women and friends together to share their happy place, ride and support worthy charities. Buffalo Chip charity events such as the Biker Belles have raised over $2.3 million for charity. For more information, visit


About Harley-Davidson

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with an expanding range of leading-edge, distinctive and customizable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get Harley-Davidson riders on the road. Learn more at