IRVINE, Calif., Jan. 23, 2024 — Yamaha Motor Corporation U.S.A. is pleased to announce their return to the annual AIMExpo Dealer Trade Show with a peek at what the future design language could be, as the TRICERA design concept vehicle recently shown at the Tokyo Mobility Show makes an appearance at the Las Vegas Show. The TRICERA concept vehicle is based on a future of Yamaha Japan calls “Urban Exciting Mobility,” and features electric power with “3WS” or three-wheel steering in a “full open” human- centered package design to explore the excitement of human control, all in keeping with Yamaha’s “KANDO” philosophy as found in all its consumer products.
In addition to the TRICERA concept vehicle, Yamaha is excited to meet with attending dealers and to highlight the Championship-winning King of the Hammers RMAX 1000, 3-Time MotoAmerica Championship-winning Jake Gagne’s YZF-R1, and Rachel Archer’s 250 GNCC Championship-winning YZ250F.
Finally, Yamaha dealer representatives will be on hand throughout the 3-Day Event to discuss many additional dealer enhancing opportunities such as the launch of Yamaha’s new Learning Management System, the extensive Yamaha EBike line-up, benefits of Yamaha Finance Company for retail and wholesale solutions and Yamaha’s Outdoor Access Initiative program, focused on preserving valuable off-road riding areas throughout the country.
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ABOUT AIMExpo
Celebrating its 10th year, the American International Motorcycle Expo is North America’s largest powersports tradeshow with global reach. The Motorcycle Industry Council hosts this exposition on an annual basis to help Connect, Engage, and Unite the industry to address the opportunities and challenges in the powersports industry. AIMExpo 2024 will be held in Las Vegas at the world famous Las Vegas Convention Center from February 6-8, 2024.ABOUT THE MOTORCYCLE INDUSTRY COUNCIL
The Motorcycle Industry Council, under its marquee market expansion brand, Ride With Us, is working to introduce everyone to the incomparable thrill of riding a motorcycle. The MIC is a not-for-profit trade association representing motorcycle manufacturers, distributors, aftermarket companies, dealers, retailers, and a variety of related organizations providing vital support to the powersports industry. The MIC advocates for fair policy and regulatory environments, works to deliver valuable data to the industry, and strives to bring the joy of riding to everyone, everywhere.
Established in 1914, the MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. Keep up with the industry association on Twitter @followMIC, online at MIC.org, and through the weekly MIC RideReport. For more information on MIC membership, visit www.MIC.org.
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