DAYTONA BEACH, Fla. (Feb. 6, 2018) – America’s most unique motorcycle race – the bigger, better and faster Harley-Davidson TT presented by Russ Brown Motorcycle Attorneys at DAYTONA – is set to dramatically expand its fan-friendly flavor on March 15, 2018, with the addition of several exciting new features. These include pit-road bleacher seating (see yellow area on map, above), which gets fans across the Speedway’s legendary tarmac and up close and personal to the TT action, and a multifaceted, family friendly UNOH (University of Northwestern Ohio) Fanzone in the legendary Daytona International Speedway infield, which incorporates vintage bike displays, a Harley-Davidson stunt show, and much more. Continue reading 2018 DAYTONA TT to Feature Trackside Seating, Fun-Filled Fan Zone, Rider Autographs and Harley-Davidson Stunt Extravaganza
We all have rallies that we love, Biketoberfest in Daytona has always been one of my favorites. Maybe it’s because the summer is ending and Daytona offers summer conditions year around, maybe it’s just Continue reading LOOKING BACK AT DAYTONA BIKETOBERFEST 2005
Signal Hill, CA January 20, 2018 – Ken’s Factory Big Twin Mazda Carol
In Japan, most custom motorcycle patrons of Ken’s Factory are also car buffs. It was only a matter of time that a client, and a good friend, would challenge a reluctant Ken Nagai (owner/founder of Ken’s Continue reading Ken’s Factory: A Big Twin Powered 1960’s Kei Car
MINNEAPOLIS (February 1, 2018) – So much for slipping out of town unnoticed. Today, Slingshot®, the bold three-wheeled roadster, introduced a new premium limited-edition model, the Grand Touring LE. Fully loaded and accessorized straight from the factory, the Grand Touring LE is the ultimate in comfort, style and technology. Continue reading SLINGSHOT® INTRODUCES THE ULTIMATE IN COMFORT, STYLE & TECHNOLOGY WITH NEW GRAND TOURING LE
Editor’s Note: As bike enthusiasts, we at Iron Trader News have had the opportunity to order from and work with the people at Lowbrow Customs. The people on Lowbrow’s team are riders, too, and they make it easy to find the right parts and move a project along. We’re glad to share this input from Lowbrow’s Tyler Malinky on their business processes and philosophy.
There are changes sweeping the aftermarket motorcycle parts industry. The change is fueled by new technology and the increasing adoption of e-commerce. From toilet paper to automobiles, this shake-up continues to offer positive outcomes for the consumer. One indicator of this in the motorcycle industry is Lowbrow Customs.
Founded in 2004, Lowbrow Customs originated in the early days of e-commerce. They ignored the standard practices of motorcycle shops and took a different path. “I was a customer myself, and options online for motorcycle parts were limited. The poor selection and especially the bad service frustrated me,” said Lowbrow founder and CEO, Tyler Malinky. “I thought, I can do better than that.” He focused on procuring unique parts for a wide range of motorcycles. Lowbrow stocks thousands of motorcycle parts and accessories that they design and manufacture. This array of innovative products is not available anywhere else. Creating their own niche meant there wasn’t much competition. “We need to give customers as much information as possible. As if they were holding the parts in their hands,” says Malinky. “Which is why we spend so much time and energy producing how-to videos, writing articles, and providing free motorcycle tech support… even for products we don’t sell.” This leads to a customer with confidence. Lowbrow’s passion and authenticity showed, making them a mainstay in the custom motorcycle scene. “We are our own customer,” said Malinky. “It’s easy to advance and evolve when your job is also your hobby and passion. If I need a particular part for my own motorcycle, chances are, someone else does as well.”
Traditional motorcycle part retailers are stocking showroom shelves and printing thick catalogs. Progressive brands, like Lowbrow, warehouse retail direct, ready-to-ship inventory to customers world-wide. Instead of a catalog, the focus is on keeping up with modern technology; from inventory management to user experience. The direct-to-retail model allows complete control of their brand and lower prices for the customer. An affiliate program is the most recent technical expansion undertaken at Lowbrow. The Lowbrow Customs affiliate program allows key partners to help advertise for Lowbrow. They benefit by earning a commission on the resulting sales. This process is a departure from traditional print advertising and online banner ads. An affiliate program works with individuals and companies who create high-quality content. With it, they earn passive income by adding links to their articles, videos, and online content. In a world saturated with ads, curated content is becoming a valuable resource. Useful articles containing links, should a reader want to learn more, are an asset and tool.
“With the amount of information online, it is easy for customers to identify exactly the parts they want,” says Malinky. “They are now often more informed than their local motorcycle dealers. We help customers be confident the parts will fit their motorcycle. They can place their order and have it arrive on their doorstep days later.” With constant advances in technology and communication, the consumer now plays an active role. Transparency and accountability are assets to a company. As long as they’re doing it right.