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Game Changer: Ola Stenegard joins Indian Motorcycles

Indian Motorcycles recently announced the hiring of motorcycle industry design veteran Ola Stenegard as their Director of Product Design. With two decades of product design experience and a life long passion for motorcycles that began in his native Sweden, Stenegard has a proven track record of success in designing motorcycles that resonate with global styling cues and influence.

 
Ola-5-633x388Stenegard’s unique combination of domestic and global expertise aligns perfectly with Indian’s long-term strategy of driving global growth. Said Steve Menneto, President, Indian Motorcycle Company, “Ola has been incredibly successful in helping brands expand into new product categories and appeal to a wider variety of riders, which is exactly what Indian will be focused on in the coming years.”
Stenegard previously led product design for BMW Motorrad. There he played a critical role in designing motorcycles, including most recently the BMW R-nineT. While his professional focus has largely resided in European motorcycles, Stenegard’s life-long personal passion has been the design and customization of American V-twins. Said Stenegard. “There is no brand any more historic to American motorcycling than Indian, and I’m thrilled to build on the brand’s momentum going forward. I couldn’t ask for a better situation.”
 
What could this mean for the future of Indian’s motorcycles? Watch and see!