Editor’s Note: As bike enthusiasts, we at Iron Trader News have had the opportunity to order from and work with the people at Lowbrow Customs. The people on Lowbrow’s team are riders, too, and they make it easy to find the right parts and move a project along. We’re glad to share this input from Lowbrow’s Tyler Malinky on their business processes and philosophy.
There are changes sweeping the aftermarket motorcycle parts industry. The change is fueled by new technology and the increasing adoption of e-commerce. From toilet paper to automobiles, this shake-up continues to offer positive outcomes for the consumer. One indicator of this in the motorcycle industry is Lowbrow Customs.
Founded in 2004, Lowbrow Customs originated in the early days of e-commerce. They ignored the standard practices of motorcycle shops and took a different path. “I was a customer myself, and options online for motorcycle parts were limited. The poor selection and especially the bad service frustrated me,” said Lowbrow founder and CEO, Tyler Malinky. “I thought, I can do better than that.” He focused on procuring unique parts for a wide range of motorcycles. Lowbrow stocks thousands of motorcycle parts and accessories that they design and manufacture. This array of innovative products is not available anywhere else. Creating their own niche meant there wasn’t much competition. “We need to give customers as much information as possible. As if they were holding the parts in their hands,” says Malinky. “Which is why we spend so much time and energy producing how-to videos, writing articles, and providing free motorcycle tech support… even for products we don’t sell.” This leads to a customer with confidence. Lowbrow’s passion and authenticity showed, making them a mainstay in the custom motorcycle scene. “We are our own customer,” said Malinky. “It’s easy to advance and evolve when your job is also your hobby and passion. If I need a particular part for my own motorcycle, chances are, someone else does as well.”
Traditional motorcycle part retailers are stocking showroom shelves and printing thick catalogs. Progressive brands, like Lowbrow, warehouse retail direct, ready-to-ship inventory to customers world-wide. Instead of a catalog, the focus is on keeping up with modern technology; from inventory management to user experience. The direct-to-retail model allows complete control of their brand and lower prices for the customer. An affiliate program is the most recent technical expansion undertaken at Lowbrow. The Lowbrow Customs affiliate program allows key partners to help advertise for Lowbrow. They benefit by earning a commission on the resulting sales. This process is a departure from traditional print advertising and online banner ads. An affiliate program works with individuals and companies who create high-quality content. With it, they earn passive income by adding links to their articles, videos, and online content. In a world saturated with ads, curated content is becoming a valuable resource. Useful articles containing links, should a reader want to learn more, are an asset and tool.
“With the amount of information online, it is easy for customers to identify exactly the parts they want,” says Malinky. “They are now often more informed than their local motorcycle dealers. We help customers be confident the parts will fit their motorcycle. They can place their order and have it arrive on their doorstep days later.” With constant advances in technology and communication, the consumer now plays an active role. Transparency and accountability are assets to a company. As long as they’re doing it right.
Phoenix, A.Z. –Dirty Bird Concepts introduces The Jagged Pop On Side Filler Panels (DBC-248). These pop on side covers plug right in to your factory frame eliminating bonding over your stock factory OEM Harley covers. Made from our famous NYB polymer blends for superior fitment and strength. This new design takes up less space giving you more leg room for comfort. These side fillers work with all of our bags 4.5″ PPO/PA, Apex No Drag Ass End, Street Sweeper Ass End, Top Shelf Ass End and Tail Dragger Ass End. These will also fit anybody’s 4.5″, 5″, 6″, 8″ and 10″ extended saddlebags like a glove. With stock or stretched bags trimming may be required; therefore, we recommend installation by a professional. Proudly made in the USA.
Another part recently added to the touring series is the Long Short Tank Kit (DBC-238) to coincide with the Jagged Pop On Side Filler Panels, they complement each other for a nice flow look.
Shop Dirty Bird’s entire line of aftermarket Harley parts by visiting us online at www.dirtybirdconcepts.com.
Dirty Bird Concepts
The latest iteration of the beloved big twin is proving to be a stout motor that responds well to hop ups and a sound flogging, making it a favorite of ours. One of the components we were not happy with is the plastic tappet guides that could potentially let tappets twist under high RPM and when coupled with high lift cams. S&S developed a clean solution in our new machined aluminum and hard anodized Tappet Cuffs. Designed to stabilize tappets in high performance M8 engines, these should pair well with any cam change and are a must have for Stage 2 and above builds.
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SOMERSET, WIS, JAN 24 — New gloss black Precision engine covers from Kuryakyn take blacked-out Milwaukee-Eight® Continue reading BLACK PRECISION ENGINE COVERS FOR MILWAUKEE-EIGHT
SOMERSET, WIS, DEC 5 — Kuryakyn® is expanding its Aztec collection for Indian® Motorcycle with a handful of new additions that balance bold art deco design with subdued modern styling for a clean, classic look. The Aztec Stereo Accent and Aztec Gauge Cluster Accents are designed specifically for the restyled inner fairing on ’17-’18 Chieftain and Roadmaster models. The form-fitted accents feature an elegant grooved and beveled design that adds depth to the inner fairing’s contours, transforming the Ride Command® system’s surrounding panel and recessed area around the gauge housings. Both are made from durable injection-molded ABS, and utilize automotive-grade 3M® VHB™ for a hassle-free install.
• Aztec Stereo Accent: P/N 5198 – Chrome, 5199 – Satin Black
• Aztec Gauge Cluster Accents: P/N 5186 – Chrome, 5187 – Satin Black
The Aztec Primary Cover and Aztec Cam Cover Accent are available for all Indian models with the Thunder Stroke 111™ engine as direct replacements. The Aztec Primary Cover’s two-piece, bolt-on design includes an outer cover and center medallion to replace the stock cover and adhesive-backed headdress emblem. The center medallion is sized to match Indian OEM emblems and commemorative coins intended for use with the primary cover, offering a number of customizing options. The Aztec Cam Cover Accent installs easily in place of the factory emblem. Both are cast from A380 aluminum available in chrome or satin black finishes.
• Aztec Primary Cover: P/N 5705 – Chrome, 5706 – Satin Black
• Aztec Cam Cover Accent: P/N 5724 – Chrome, 5725 – Satin Black
Additional Aztec products are currently in development and slated for release soon. View the entire collection at www.kuryakyn.com/classification/310/aztec.