Northern Tool + Equipment Brings First Ever Live broadcast of Sons of Speed vintage motorcycle racing to Next Level Sports & Entertainment and live streaming on YouTube

Tools for the Trades™ brings local high school students to pits for hands on experience working

in the trades.


New Smyrna, Fla., February 23, 2023 — For the first time ever,

Sons of Speed® will be broadcast on Next Level Sports & Entertainment available on multiple cable and streaming platforms
around the globe and live-streamed on YouTube, bringing all the excitement of the classic motorcycle racing series to fans who can’t make it to the track.

With color commentary from NASCAR’s Kyle Petty, viewers will be fully immersed in the races from the comfort of their homes. The races are possible thanks to presenting sponsor Northern
Tool + Equipment and live stream sponsors Twin Power, Mercer and Holland Transfer Co. During Daytona Bike Week, Sons of Speed centers around races on Saturday, March 4, with
racers competing on vintage motorcycles racing on a steeply banked track hitting speeds up to 80 mph. The race series takes inspiration from the early 20th century board track racing that
showcases pre-1950 V-twin American motors and stripped-down bikes from some of the
industry’s biggest names. The Sons of Speed race series was created to showcase vintage
motorcycles, facilitate healthy competition and expose the next generation to the history and
excitement of motorcycle racing.

Additionally, Northern Tool + Equipment is welcoming three students from Deltona’s Pine Ridge
High to New Smyrna Speedway on Friday, March 3. They will meet Sons of Speed participating
racers and work on vintage motorcycles together as part of Northern Tool + Equipment’s Tools
for the Trades™ program.

Tools for the Trades was created to help address the skilled trades labor gap by providing
schools, students, and instructors with the proper equipment for teaching the trades to the
next generation. The students selected are seniors currently enrolled in classes providing the

skills needed to pursue a career in the trades. Northern Tool + Equipment will also donate tools
and equipment to their school’s CTE program.

“As a company dedicated to supporting skilled solvers and serious DIY-ers, our partnership with
Sons of Speed was natural,” said Suresh Krishna, president & CEO of Northern Tool +
Equipment. “Welcoming the students from Pine Ridge High to the racetrack highlights the
amazing variety of professional opportunities out there for skilled trades, including welders and

For more information, please contact Holly Steffl at
About Northern Tool + Equipment:

Northern Tool + Equipment is a family-owned company serving both DIYers and trades
professionals tackling the tough projects. A leading supplier of high-quality tools and equipment
for 40 years, they have 130 U.S. retail locations and provide a deep selection of more than
110,000 products online. Northern Tool + Equipment’s highly trained Parts Service Repair team
at many of their locations offers product maintenance and repair and has the professional and
industry knowledge to support customers. With a passion for both giving back and helping to fill
the trades labor shortage, the company’s Tools for the Trades™ program donates high-quality
tools directly into school classrooms, helping teachers show students the value of working in
the trades. Learn more about Northern Tool + Equipment at and stay
connected to Northern Tool through social media: Facebook (@northerntool), Instagram
(@northern_tool), Twitter (@northerntool), YouTube, Pinterest

About Twin Power:
Since 1982, Twin Power has been designing and producing high quality parts and accessories for
the American V-Twin enthusiast. Driven by the same passion that fuels the American V-Twin
scene, Twin Power is relentless in its pursuit of quality, functionality, and value. The Twin Power
line now covers everything from yesterday’s old school to tomorrow’s classics. From pistons for
Ironhead Sportsters to high-tech lithium-ion batteries, we have more performance parts for
more applications than ever, tested in independent testing labs to ensure that they fit and work
like they should. Through it all, our philosophy has remained true: Twin Power is a brand by
bikers, for bikers. If we won’t run it on our own rides, we won’t sell it to you. More information
can be found at #FITSLIKEITSHOULD Tag your Twins. Share the love.

About Mercer Transport:

Founded in 1977, Mercer Transportation has grown from one truck to one of the largest and
most recognized fleets in North America. Over the decades, we’ve earned the respect of

contractors and customers through service and safe practices. As an irregular route carrier, we
have expanded our capabilities from our roots as a flatbed carrier, to OD loads and cross-border
shipments and now to a large dry van carrier. All the while, we have remained flexible to meet
the needs of our customers and our owner-operators. Follow us on social:
#mercertransportation, #mercertown and #mercerpride

About Holland Transfer Co:
Founded in 1907, Holland Transfer company started out with a team of horses and a drayage
wagon. In their early days, Holland Transfer Co got its start hauling coal, wood, cotton, and
other general commodities. Holland Transfer Co grew rapidly and soon expanded services by
the addition of the first available trucks in 1915. Today, under Harvey Holdings Inc., serving
domestic and global customers as a full circle 4PL, Holland Transfer/Holland Transportation
Management Services has 100+ trucks on the road, and over 200,000 square feet of warehouse
and distribution center space located in North Carolina. Holland Transfer Co is dedicated to
optimizing their customers supply chain. Learn more about Holland Transfer Co. and the Harvey
Holdings, Inc. companies at and stay connected through social
media: Facebook, Twitter: