For Immediate Release
Contact: Mindi Cherry, CEM
LAS VEGAS BIKEFEST 2014
TO FEATURE NEW CHAMPIONSHIP BRACELET
Renowned Designer and Master Artisan Steve Soffa becomes Official Championship Bracelet Designer of Artistry in Iron, Master Builders’ Championship
Las Vegas, NV (August 28, 2014) – It’s the dream of all master bike builders; being recognized as the best in your class. The appeal of winning has now been elevated, as Las Vegas BikeFest 2014 introduces the championship bracelet and inks the builder’s name into the history books. To commemorate the 14th anniversary of BikeFest (2001-2014), a spectacular new bracelet will be awarded to the winner – and for the first time, the “Artistry in Iron” champion will be crowned like a king.
Master Artisan Steve Soffa, designer and creator of the 2010 World Series of Poker bracelets, becomes the Official Championship bracelet designer for BikeFest 2014 “Artistry in Iron”. With that title comes the responsibility to create a magnificent bracelet to be awarded to the Champion each year.
Soffa’s career spans 20 years and includes work for Fortune 100 companies including Apple, Sony, Oracle and Universal Pictures.
“It’s a tremendous honor to be awarded with creating the foremost trophy for bike-building artists,” said Soffa. “I have been hard at work putting the finishing touches on the “Artistry in Iron” Championship bracelet and look forward to unveiling it for public viewing at BikeFest 2014 in the “Artistry in Iron” Bike Display.”
In addition, Soffa will be on hand at the bracelet ceremony and will also hand-engrave the 2014 Champion’s name into the back of the bracelet.
“It’s an honor to work with a designer of Steve’s caliber,” said BikeFest’s Event Manager, Mindi Cherry. “He’s passionate about the motorcycle industry, an expert in his craft, and we’re confident the masterpiece he is hand-crafting will elevate the prestige for anyone fortunate enough to win one.”
In addition to the personalized bracelet, Soffa is creating a unique collector’s box to showcase it in. “Traditionally, champions display their bracelets as trophies,” says Soffa, who is providing each bracelet winner with a commemorative display case to accompany their new treasure, along with the certificate of authenticity. The bracelet will be presented to the winner on Saturday, October 4 at 6:00pm.
During the design and creation of this bracelet, Soffa has taken great measures to ensure its wearability, as well. Soffa spent considerable hours on the faceplate portion of the design to make sure when it sits on top of the individual’s wrist, it lies properly and displays symmetrically. Additionally, Soffa’s specially-designed clasping mechanism provides a seamless comfort fit closure and ease for the wearer.
The bracelet is crafted in Sterling Silver and features a collection of round cut white and black diamonds. The “Artistry in Iron” emblem is raised in three dimensions to outline the details. “Unique characteristics like these make this Championship bracelet truly priceless,” says the designer.
In 2005, Soffa launched his timepiece collection at the Laughlin River Run bike rally. Since then, his dynamic artistry in time and fine jewelry has taken the bike industry by storm and has received Gold awards from JCK and PPAI for his technical designs and innovation. He is a featured designer in Sturgis at EasyRiders Saloon and at One Eyed Jack’s Saloon, as well as Barrett-Jackson car collector’s auction.
In 2008, Soffa opened up his watch and art store in the Rio Hotel and Casino and decorated the entire poker room with his artwork and timepieces. In 2009, Joe Cada and Soffa created a relationship and before the November final table Joe chose to wear Soffa’s award winning timepiece named “Suicide King”. Joe won the 2009 WSOP Main Event wearing the limited edition “King”, which eventually became the official watch of the 2010 WSOP.
As an artist and jewelry designer, Soffa’s collections include a wide range of jewelry pieces, from rings to watches to necklaces, as well as artwork and clothing depicting his unique award-winning style.
Soffa has entered into a multi-year agreement to manufacture the WSOP bracelets for the Las Vegas and European events, as well as to create an official watch and a WSOP-inspired collection.
ABOUT STEVE SOFFA
In 2010, Steve Soffa created a high-end lifestyle brand for the poker industry. Soffa is recognized as the official jeweler of the World Series of Poker. Soffa is a former Fortune 100 designer who has worked with distributors around the globe to help corporations with their marketing campaigns, and to create brand awareness for their products and services.
Soffa has created timepieces for companies such as Oracle, Microsoft, Sony and Universal Pictures, among many others. In 1996, Soffa created an application called “Virtual Sample” which enabled the industry to create a custom timepiece online within 24 hours. In 2009, Soffa’s Hardcore Watch line and Artistry in Time line was recognized as the official watch of the biker industry and featured in Hot Bike magazine. In 2008, Soffa captured the JCK Award for best watch design, and later that year Soffa opened up his store in the Rio Hotel and Casino. For more on Steve Soffa, visit www.stevesoffa.com .
ABOUT LAS VEGAS BIKEFEST
Las Vegas BikeFest features Rally Central at Cashman Center, which holds over 200 vendors of motorcycles, motorcycle parts, accessories, apparel, jewelry, riding gear, and more. In addition, the rally includes non-stop musical entertainment including headliners KANSAS, Craig Morgan and Jasmine Cain; celebrity appearances by cast members of Sons of Anarchy, Biker Battleground Phoenix and Pawn Stars; contests and activities throughout the weekend.
Las Vegas BikeFest 2014 will be held October 2–5, 2014 at Cashman Center, 850 Las Vegas Blvd. North, Las Vegas, NV 89101, as well as holding registration at the headquarter hotel, the Golden Nugget Hotel & Casino on the world-famous Fremont Street Experience. More information regarding vendor space or event registration can be found at www.LasVegasBikeFest.com, or by calling 1-866-BIKEFEST (1-866-245-3337).