HARLEY-DAVIDSON TEAMS WITH LOCAL TRADE SCHOOLS 
FOR “BATTLE OF THE KINGS” CUSTOM BIKE BUILD COMPETITION

Fans to Help Select Winning Designs by Voting Now

MILWAUKEE (April 15, 2019) – For the first time, local trade school students partnered with Harley-Davidson® dealers for a unique, real-world training opportunity: helping build the coolest custom motorcycles in the world in the “Battle of the Kings” competition.

Now, Harley-Davidson is calling on the public to help select the winner by voting for their favorites from April 15 to May 15 at H-D.com/BattleOfTheKings.

The “Battle of the Kings” competition highlights the endless possibilities to personalize Harley-Davidson motorcycles. It’s the largest dealer custom build bike competition in the world, showcasing Harley-Davidson’s leadership in customization. Since 2015, Battle of the Kings has created more than 500 custom bikes.

This year, U.S. trade school students were invited to join their local Harley-Davidson dealership for the builds, with the goal of inspiring the next generation of skilled tradespeople to join the world of motorcycling. Under the guidance of experienced Harley-Davidson mechanics, students from across the country were introduced to the creativity, customization prowess and technical precision of motorcycle customization.

“Harley-Davidson’s goal is to build the next generation of riders, and those new riders will need service technicians and customization experts to help them along the way,” said Heather Malenshek, Senior Vice President of Marketing and Brand. “Introducing trade school students to the unlimited possibilities of custom bike building will unlock their creativity and inspire them to think outside the box as they embark on their careers.”

Vote Now to Help Pick Winner
The public can vote from a selection of more than 40 rolling works of art featuring the latest in design, fit and finish created in partnership with the students of future automotive mechanics, designers and welders of America. Starting today, the first round of voting, called People’s Choice, is open at H-D.com/BattleOfTheKings.

See the builds from dealerships around the world by following #BattleOfTheKings on social media. For more information on the rules of the competition and to vote on the bikes, visit H-D.com/BattleOfTheKings.

About Harley-Davidson Motor Company
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with custom, cruiser and touring motorcycles, riding experiences and events and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel. Harley-Davidson Financial Services provides wholesale and retail financing, insurance, extended service and other protection plans and credit card programs to Harley-Davidson dealers and riders in the U.S., Canada and other select international markets. For more information, visit Harley-Davidson’s Web site at www.harley-davidson.com.