H-D’s 2016 Numbers: Only slightly down from 2015 worldwide

Market Share Gains in the U.S. While Industry Sales Decline

MILWAUKEE, Jan. 31, 2017 – Harley-Davidson, Inc. (NYSE:HOG) fourth quarter 2016 diluted EPS increased 22.7 percent to $0.27 compared to $0.22 in the same period of 2015. In the fourth quarter of 2016, net income was $47.2 million on consolidated revenue of $1.11 billion versus net income of $42.2 million on consolidated revenue of $1.18 billion in the year-ago period. Full-year 2016 diluted EPS increased 3.8 percent to $3.83 compared to diluted EPS of $3.69 in 2015. Full-year net income was $692.2 million on consolidated revenue of $6.0 billion versus net income of $752.2 million on consolidated revenue of $6.0 billion a year ago.

“The global competitive environment remains intense, but our 2016 results demonstrate that our increased investments to drive demand and bring impactful new products to market are working,” said Matt Levatich, president and chief executive officer, Harley-Davidson, Inc. “We are energized by our resolve to compete and win in the U.S. and in major international markets. Our market share performance gives us great confidence in the strength of our long-term strategy.”

For the full-year 2016, worldwide Harley-Davidson retail motorcycle sales were down 1.6 percent compared to 2015. U.S. retail sales decreased 3.9 percent, partially offset by international growth of 2.3 percent.

During 2016, the company reported its best-ever retail sales results in Asia Pacific and EMEA. In the 601+cc motorcycle market, the company grew its number one market share position in the U.S. and grew market share in Europe. The company added 40 new dealer points internationally and reported that U.S. dealers trained more than 65,000 new riders through the Harley-Davidson Riding Academy. The company also launched its model year 2017 lineup of motorcycles, featuring the new, highly-acclaimed Milwaukee-Eight™ engine, and upgraded suspension, on all new Touring motorcycles.

“Our long-term strategy is all about growing ridership in the U.S., growing reach and impact internationally, and growing share and profit in every market we serve,” stated Levatich. “Our goal over the next 10 years is to build the next generation of Harley-Davidson riders worldwide.”

Harley-Davidson Retail Motorcycle Sales

	4^th Quarter			Full-Year
	2016	2015	Change	2016	2015	Change
U.S.	26,077	26,044	0.1%	161,658	168,240	-3.9%
Canada	1,257	1,255	0.2%	10,203	9,669	5.5%
Latin America	2,637	3,082	-14.4%	9,701	11,173	-13.2%
EMEA	7,891	7,689	2.6%	45,838	43,287	5.9%
Asia Pacific	8,748	8,787	-0.4%	32,889	32,258	2.0%
International Total	20,533	20,813	-1.3%	98,631	96,387	2.3%
Worldwide Total	46,610	46,857	-0.5%	260,289	264,627	-1.6%

In the fourth quarter, worldwide retail sales of new Harley-Davidson motorcycles declined 0.5 percent versus the prior year behind modest declines in some international markets partially offset by slight growth in the U.S.

Motorcycles and Related Products Segment Results

$ in thousands	4^th Quarter			Full-Year
$ in thousands	2016	2015	Change	2016	2015	Change
Motorcycle Shipments (vehicles)	42,414	48,149	-11.9%	262,221	266,382	-1.6%
Revenue
Motorcycles	$685,047	$751,383	-8.8%	$4,122,113	$4,127,739	-0.1%
Parts & Accessories	$169,445	$169,707	-0.2%	$842,637	$862,645	-2.3%
General Merchandise	$72,919	$79,356	-8.1%	$284,583	$292,310	-2.6%
Gross Margin Percent	30.7%	31.9%	-1.2 pts	35.1%	36.8%	-1.7 pts
Operating Income	$9,271	$6,368	45.6%	$773,406	$875,490	-11.7%
Operating Margin Percent	1.0%	0.6%	0.4 pts	14.7%	16.5%	-1.8 pts

Fourth quarter revenue from motorcycles and related products was down versus the prior year behind fewer motorcycle shipments. Operating margin as a percent of revenue increased in the quarter compared to the same period in 2015, resulting from lower SG&A.

Financial Services Segment Results

$ in thousands	4^th Quarter			Full-Year
$ in thousands	2016	2015	Change	2016	2015	Change
Revenue	$177,577	$173,565	2.3%	$725,082	$686,658	5.6%
Operating Income	$60,139	$60,857	-1.2%	$275,530	$280,205	-1.7%