indexEntertainment Complex will feature Live Concerts and Events Year-Round
Ormond Beach, Florida, December 10, 2015 — Bruce Rossmeyer’s Destination Daytona announced the opening of Jesters Live at the 35,000 square-foot entertainment pavilion at Destination Daytona.  “We are thrilled that Jesters Live will be hosting concerts and live events all year long.  We see this as a great opportunity to enhance our offering here and to provide the community with another great place to enjoy top-tier live music and other events,” said Shelly Rossmeyer Pepe, General Manager of Destination Daytona and Daytona Harley-Davidson.  “When this development was built by our father, Bruce Rossmeyer, he envisioned developing a destination for adults to play and enjoy the entire year, and the opening of Jesters Live fits perfectly with that plan.”
Jesters Live, formerly known as the Pavilion, will invest a large portion of capital into improving the pavilion’s sound quality, food and bar selections and live music, club-style experience. “Jesters Live will be looking to ignite the region with national acts and to attract music fans from all over. We are excited to be a part of Mr. Rossmeyer’s early vision of Destination Daytona and look forward to providing a top quality venue and guest experience,” said Nick Avena, Owner/Operator of Jesters Live.  “We recognize the importance of providing our guests with a fresh new concept to enjoy some of their favorite national bands in a casual setting where you can move around, dance, drink, eat, party and meet other people who enjoy greatmusic.  The covered, open air club vibe is inherently unique to Jesters Live.  We are super excited to be kicking off during the 75th Anniversary year of Daytona Bike Week with a fantastic concert line-up and tons of great daytime events; the timing could not be more perfect!,” said, Carrie Repp, R&R Promotions, head of Show Productions, Marketing and Business Development for Jesters Live.
The grand opening of Jesters Live will span the ten days of the world-renown motorcycle rally from March 4 – 10.  Among the festivities for bikers and non-bikers alike, will be live concerts featuring national headliners including:
Friday, Mar 4             Buckcherry & Blackberry Smoke
Saturday, Mar 5        Black Label Society with Big House Pete
Thursday, Mar 10     Country (acts to be announced soon!)
Saturday, Mar 12      The Charlie Daniels Band with Marshall Tucker Band
Additional happenings during Daytona Bike Week 2016 at Jesters Live include custom motorcycle shows, a gathering of vintage motorcycles of all makes and models, a professional arm wrestling tournament, a Rallies of the World expo, 75th Anniversary Industry party, live music, full liquor bars and more.  Of course, Destination Daytona will continue to be the go-to place in the Central Florida area by providing the motorcycle industry’s top exhibitors, its open air bar areas, and special entertainment at Saints & Sinners Pub with tens of thousands of visitors daily to the property. 
Nick Avena shared, “The Ormond/Daytona Beach area is a preferred destination among travelers and the area’s widespread appeal and climate makes it an ideal destination for a major, year-round concert venue.  Daytona has a history of hosting visitors for a variety of events, most notably Speed Week and the first Daytona Bike Week which started in 1937 and will celebrate 75 years this March.”   
About Jesters Live
As Central Florida’s largest, completely covered, outdoor concert and event venue, Jesters Live has a nightclub atmosphere with full-service bars, craft beer, great food, tons of free parking, valet service and will offer over 4,000 general admission and a select number of VIP tickets for most shows.  Jesters Live will feature some of the most popular Country, Rock and Alternative acts currently touring the country throughout the year. The 35,000 square-foot concert space is an innovative,multi-use venue that can also be transformed to accommodate a wide array ofevents including public and private events of all types and sizes.  It is conveniently located off of Exit 273 (N-US1) from I95 in Ormond Beach, Florida…just a few minutes North of Daytona.  For additional information, please visit Jesters Live on Facebook or
About Bruce Rossmeyer’s Destination Daytona
Owned and operated by the Rossmeyer family, Destination Daytona is home of the world’s largest Harley-Davidson dealership and showroom. The property is the ultimate biker’s dream – fully equipped with live entertainment complex Jesters Live, retail stores, restaurants, a tattoo parlor, a luxury hotel, and so much more. Visit for more information.
 Carrie Repp
R&R Promotions
(954) 914  2774