All the numbers of Motor Bike Expo 2026


Record attendance (+7%) for the Verona event
MBE confirms its status as an international benchmark for motorcyclists.

The 32nd edition of Motor Bike Expo, which transformed Veronafiere into a global gathering for motorcycle enthusiasts from 23 to 25 January, closed with another extraordinary success. A total of 180.000 visitors attended the three-day event, an increase of 7% compared to the previous edition. There were over 700 exhibitors from 20 countries, 35 motorcycle manufacturers and over 3.000 motorcycles on display. These figures confirm MBE as the most important strategic event of the year for the entire sector.

“These numbers confirm the continuous growth of a project that started as a dream and became a reality thanks to the intuition, teamwork and passion for motorcycles of thousands of enthusiasts and hundreds of companies,’” say Francesco Agnoletto and Paola Somma, creators and organisers of the event. ‘“Motor Bike Expo is not just a trade fair: it is the place where the world of motorcycles meets and interacts with motorcyclists, who are the end users of the products. At MBE, you can discover new trends and understand where the market is headed.’”

An ever more international event

32% of visitors come from abroad, confirming the international appeal of the event. Exhibitors come from all over the world, including leading countries such as the United States, Japan, and the United Arab Emirates, enriching an already exceptional line-up, with particular emphasis on the world of racing, with the massive presence of world-class riders, and on the area of customisation, where the best customisers on the scene are protagonists and trendsetters.

Communication and visibility

The digital numbers speak for themselves, highlighting how Motor Bike Expo is also a media event and not just a ‘physical’ one: 1.2 million views on Google, 7.4 million on Facebook, 6.7 million on Instagram. The MBE Privilege Club has surpassed the record of 76,000 users reached, with an increasingly engaged and active community. Over 800 accredited media operators covered the event from every angle, with all the major national newspapers, TV stations and blogs in attendance, as well as some distinguished international guests.

Shows and Emotions

Eight dynamic areas provided three days of pure entertainment: from super enduro, supermotard and indoor trial competitions to safe riding courses. At MBE, motorcycles are not just on display; in fact, there are numerous demo rides (over 1,000) that allow enthusiasts to try out the new 2026 models. Freestyle motocross and stunt shows amazed everyone with their acrobatics and performances. The public was able to experience motorcycles in all their forms, not limited to a static exhibition, but entering into a true 360° experience.

Champions meet fans

Among the most awaited moments were the meetings with the big names in racing: Alvaro Bautista, Max Biaggi, Billy Bolt, Tony Cairoli, Andrea Dovizioso, Tim Gajser, Andrea Verona, Michele Pirro, Franco Uncini and many others signed autographs, took selfies, participated in talks and competed in the weekend’s competitions. It was a unique opportunity for fans, who were able to get up close to world-famous riders. Team managers such as Massimo Rivola, Lucio Cecchinello, Alex de Angelis and well-known faces from the paddock, including Guido Meda and Aldo Drudi, were also in attendance.

On stage in Hall 9, rally and desert enthusiasts were able to meet the riders returning from the recently concluded Dakar Rally, thanks to the new Dakar Talk format organised by Edo Mossi. Among the many protagonists were Tommaso Montanari, Cesare Zacchetti, Henry Favre… Also present were Gioele Meoni, Andy and Aldo Winkler, legends Franco Picco, Ciro de Petri, Giovanni Sala and many others… During the days of the fair, there were also numerous links with the riders of the Africa Eco Race.

Social responsibility

Motor Bike Expo has confirmed its commitment to social issues again this year: training for secondary school students, with more than 1,000 students attending ‘motorcycle school’. Total accessibility, free tickets for people with disabilities and hospitality for associations involved in social projects. Road safety and accident prevention courses, thanks also to the commitment of the police force; attention to environmental sustainability with concrete actions, such as using recycled and recyclable carpeting throughout the event. ‘An event of this magnitude has a responsibility to do good for the industry and the environment,’ emphasise the organisers.

The event partners

Motor Bike Expo collaborates with leading companies and institutions to ensure the event’s success. First and foremost are the main partners: Liqui Moly, market leader in lubricants and care products for two- and four-wheeled vehicles; Virgin Radio, the official radio station, which animates the three days of the fair with shows, DJ sets, presentations and interactions with the public. Among the institutions, the partnership with ITA (Italian Trade Agency) has created a driving force for incoming major foreign buyers and operators, as part of a broader project to promote and export Made in Italy around the world. For the first time at MBE, ASI – Automotoclub Storico Italiano (Italian Historic Automobile Club) will be present. The historic collaboration with FIM (Fédération Internationale de Motocyclisme) continues, with the Motor Bike Expo team collaborating on numerous initiatives throughout the year, as it does with FMI (Federazione Motociclistica Italiana, Italian Motorcycling Federation). The event is supported by the Veneto Region, the Province of Verona and the City of Verona.

See you in 2027

The date has already been set for next year, when Motor Bike Expo will return to Veronafiere for a new chapter. The dates to mark on your calendar are 22 to 24 January 2027.