Harley-Davidson rides turnaround plan as weak demand deepens quarterly loss

Feb 10 (Reuters) – Harley-Davidson (HOG.N), opens new tab outlined plans for a sharper product lineup and tweaks to its e-commerce strategy under its new chief on Tuesday, as the storied motorcycle maker navigates slowing sales amid a broader consumer pullback on big-ticket purchases.

Executives described 2026 as a “transition year”, a narrative that helped steady investor sentiment, lifting its shares up 2% after they had tumbled in premarket trading on news of a wider fourth-quarter loss.