Ain’t No Rest for the Wicked…Sturgis Buffalo Chip® Already Prepping for 2024 Rally

Many don’t know it, but the Buffalo Chip works year-round to put on The Best Party Anywhere®. They just announced passes for the 2024 Rally are on sale and new band announcements for 2024 are around the corner 


Sturgis, SD (September 19, 2023): The 2023 Sturgis Rally may have just ended a few weeks ago, but that isn’t stopping the Sturgis Buffalo Chip from looking to the future. The venue’s year-round staff is already lining up entertainment and making improvements for the 43rd consecutive festival to be held Aug. 2 – 11, 2024. Campground admission passes are now on sale for the 2024 festival, along with reservations for signature Buffalo Chip events including the Legends Ride®, Biker Belles® and Rusty Wallace Ride™. All reservations can be made at through TIXR.

“We don’t rest,” said Rod Woodruff, president of the Sturgis Buffalo Chip. “We’re already booking bands, creating new events and starting on improvement projects around the venue. A lot of people don’t realize it, but as soon as one rally ends, we’re full time getting ready for the next one. This is what we do, and we wouldn’t have it any other way.”

Guests who book early are rewarded with the lowest possible prices. Pre-sale pricing doesn’t last long, so guests are encouraged to get their passes right away. Fans will receive band and event announcements throughout the year as details are confirmed, and, according to the team, the first announcements are on the cusp.

Buffalo Chip guests can experience world-class entertainment, thrilling events, legendary rides, powerful freedom celebrations, top-tier bike shows, heart-pounding stunts, white-knuckle racing, worthwhile charity events and more. Entertainment is free with campground admission pass. For a full list of 2023 Sturgis Buffalo Chip events, see The Buffalo Chip is home to the Sturgis Rally Information Center™ and is the official sponsor of the free Official Sturgis Rally Registration Program.

About the Sturgis Buffalo Chip 
The Sturgis Buffalo Chip® is the award-winning leader in music and motorcycle lifestyle experiences. Hailed as The Largest Music Festival in Motorcycling® and The Best Party Anywhere®, it has been the epicenter of the annual Sturgis Motorcycle Rally since its establishment in 1981. Every August, the Buffalo Chip brings together the world’s largest gathering of music and motorcycle fans, with visitors from all 50 states and over 20 countries. It remains one of the world’s most televised and longest-running independent music festivals. The Chip advances the Sturgis Rally by being home to the Sturgis Rally Information Center™ and the official sponsor of the Official Sturgis Rally Registration Program. More details are available at