75th Anniversary Bike Week Logo Released

Yes, the 74th annual Daytona beach Bike Week is happening as we speak, but that hasn’t stopped Daytona beach city officials and the chamber of commerce from looking forward to next year. That’s because 2016 is the 75th anniversary of Bike Week in Daytona and the frenzy is already on!

Media Release

March 9, 2015

Contact: Meghan Hughes

Marketing Director

meghan@daytonachamber.com

386.523.3681

75^th Anniversary Bike Week Logo Released

Daytona Beach, FL – The Bike Week Festival Task Force is pleased to announce the winning 2016 logo in the annual Bike Week logo contest.  The 75^th Anniversary is a very special year and as such the logo is an important part of the sales, marketing and promotion for the event.  The winner of the 75^th Anniversary design is from Mid Florida Sportswear one of the Bike Week Festival Task Force local licensee’s.  The designer responsible for the winning logo there is Joe Erker whose creative design captures the historical perspective of the event while delivering sharp new elements reflecting the modern look of the future.  The design includes a little Florida style too with palm tree’s built into the center of the design.

Budweiser®, presenting sponsor of the Bike Week Logo is excited about the 75th Anniversary.  “It’s never easy to pick just one design from so many great entries, but this one really stood out for its uniqueness and reflection of the area,” Chris Bowler said.  “We think it will work in a number of different formats from t-shirts to pins as well as be a strong reflection of the area within the marketing materials we utilize it on,” Bowler continued.

Bike Week Task Force Co-Chair Bob Coleman said “The 75^th logo goes everywhere and will become one of those logos with a long standing shelf life because of the significance of the anniversary year.  We anticipate strong sales related to the logo and have already started reaching out to new merchandisers for uses.  We also have returning sponsors who want to get a jump on the logo with the significance of it being so strong”, Coleman said.

           The 75^th Anniversary of Bike Week takes place from March 4-13, 2016. Additional information on Bike Week in Daytona Beach can be found on the Official Daytona Bike Week Website at officialbikeweek.com featuring the largest online resource for attendees.

For information on any aspect of Bike Week 2015, contact the Daytona Regional Chamber of Commerce at 386.255.0981.

126 East Orange Avenue • Daytona Beach, Florida 32114

Phone 386.255.0981

Fax 386.258.5104