The MIC Acquires USMCA to Expand Rider Access to Nationwide Network of Coaches

The Motorcycle Industry Council has acquired the United States Motorcycle Coaching Association, an organization dedicated to connecting riders with certified motorcycle coaches across the country. The acquisition, part of MIC’s broader market expansion initiative, reinforces the organization’s commitment to supporting lifelong rider development and growing participation in the powersports industry.

“USMCA connects riders with trusted, skilled coaches through an easy-to-use platform,” said Christy LaCurelle, President and CEO of the MIC. “And since each coach must pass basic prerequisites and background checks, riders and their families can feel confident in their safety and quality of instruction. This acquisition strengthens MIC’s efforts to grow ridership in meaningful, sustainable ways, and ensures we’re supporting riders long after their first ride.”

AIMExpo 2026 has already surpassed 250 exhibiting companies – the fastest pace in show history – as momentum builds around North America’s premier powersports trade event. With top OEMs, legacy brands, rising manufacturers, and national retailers all returning to the floor, the show continues to draw broad industry support.

“It’s not just that the floor is growing – it’s who’s on it,” said Cinnamon Kernes, MIC Vice President of Market Expansion.

Registration is open, and attendees can now reserve hotel rooms at discounted rates through the AIMExpo room block. Exhibitors, secure your booth while space is still available.

Sport Bikes Lead Among Young Riders

WHAT’S HAPPENING
Sport bike sales show consistent growth, even as other areas of the market have slowed – and younger riders are fueling the trend.

BY THE NUMBERS
Over a five-year span, sport bike sales climbed by 71%. Recent data shows nearly half (47%) of Gen Z motorcycle buyers choose sport bikes, making it their top segment.

WHAT THEY WANT
Performance is the top priority for sport bike buyers, followed by brand.

On August 14, MIC Vice President of Communications Andria Yu and Director of Safe and Responsible Use Programs Duane Taylor will present a free webinar hosted by American Trails. They’ll highlight industry-developed tools and messaging that agencies and organizations can use to promote safe and responsible OHV use on trails and public lands.

MEMBER SPOTLIGHT
Turn 14 Powersports Brings a Distribution Legacy to Powersports with a Growing Brand Portfolio

Turn 14 Powersports, a division of Turn 14 Distribution, is steadily expanding its footprint in the powersports industry. Backed by nearly two decades of experience in the performance automotive sector, the company is working to bring new products and a dealer-focused approach to the motorcycle, UTV, and ATV segments.

“Turn 14 Powersports is the owner and manufacturer of 11 established brands,” said Bob Schuetz, President, Powersports, Turn 14 Distribution. “Our brands offer a wide range of high-performance accessories, hard parts, and apparel designed to enhance the riding experience. All our products are distributed exclusively through Turn 14 Distribution, ensuring dealers have access to top-tier inventory with industry-leading logistics and support.”

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Join the MIC today to unlock these benefits, or contact our membership team at memberservices@mic.org to learn more.

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