Royal Enfield Build. Train. Race to Return for 2024

Royal Enfield continues to inspire a new generation of women riders

MILWAUKEE (February 12, 2024) — Royal Enfield is proud to announce the return of its signature Build.
Train. Race. (BTR) program to both MotoAmerica and Progressive American Flat Track national
championships for the 2024 season. Now in its fifth season, this first of its kind program continues to
welcome women from all backgrounds and experience levels into the racing community for the opportunity
to travel the United States and race motorcycles.

Royal Enfield’s BTR program guides aspiring racers through the process of building a race bike from a stock
Royal Enfield motorcycle (INT650 in BTR Flat Track and Continental GT 650 in BTR Road Racing),
learning technique and race craft on the track, and finally racing within a national championship. Both the
road racing series within MotoAmerica and the flat track series within Progressive American Flat Track will
return for 2024.

“As the Build. Train. Race. program enters its fifth year, we’re proud to continue to partner with
MotoAmerica and American Flat Track to grow this inspiring community of female racers,” said Adrian
Sellers, Royal Enfield Head – Custom & Motorsport. “Every year we see more and more love and support
from the racing community, and we’re proud to continue developing racers on the track and creating role
models in the sport for young motorcyclists.”

2024 BTR Road Racing Series

The 2024 Royal Enfield Build. Train. Race. road racing season will feature four races, kicking off on Sunday,
May 19 at Barber Motorsports Park in Birmingham, AL. Also on the schedule for 2024 are races on June 2 at
Road America (Elkhart Lake, WI), June 30 at Ridge Motorsports Park (Shelton, WA), and August 18 at
Mid-Ohio Sports Car Course (Lexington, OH). Motorsports Hall of Famer and three-time Grand Prix world
champion “Fast Freddie” Spencer will return to coach the program for 2024.
Thirteen racers will face off for the 2024 BTR road racing series, including five returning riders: Emma
Betters, Aubrey Credaroli, Lauren Prince, Holly Vary, and Mikayla Moore, last year’s championship winner.
The full roster of racers for 2024:
• Emma Betters
• Lucy Blondel
• Miranda Cain
• Camille Conrad
• Aubrey Credaroli
• Cassie Creer
• Kira Knebel
• Shea MacGreggor
• Mikayla Moore
• Lauren Prince

• Pearltry Suen
• Holly Varey
• Kate West

2024 BTR Flat Track Series

The 2024 Royal Enfield Build. Train. Race. flat track program will make its 2024 debut March 7-8 at Daytona
International Speedway in Daytona Beach, FL. Additional races will take place on April 27 at Texas Motor
Speedway (Fort Worth, TX), May 11 at Ventura Raceway (Ventura, CA), and August 6 at Black Hills
Speedway (Rapid City, SD). One additional race will be announced at a later date. Professional flat track and
supermoto racer Johnny Lewis will return as the program’s coach for the 2024 season.
The 2024 BTR flat track season will feature ten riders. Three returning riders from the 2023 season will return
for the season, including Morgan Piller and Shasta L’Heurex, who earned her first podium finish at the 2023
Black Hills Half Mile race. Also returning for 2024 is short track specialist Kenzie Luker, who will attempt to
defend her title at Ventura Raceway after winning last year’s race at the historic track. Rounding out the 2024
roster are seven new riders, including past Hooligan racer Hannah Lange, as well as Taia Little, who has
earned several wins in the Flat Track Canada series. The full roster of racers for 2024:
• Hannah Lange
• Shasta L’Heurex
• Taia Little
• Kenzie Luker
• Mya Maffei
• Mikaela Nichols-Lionetti
• Morgan Piller
• Hannah Robertson
• Madicela Rodriguez
• Kristiana Ross

Royal Enfield’s Build. Train. Race. program is the first of its kind, all-woman initiative that teaches building
and racing motorcycles. With a format that brings riders together from various backgrounds and riding
experience to compete in different track events, the program celebrates women and motorcycle culture in
North America. For more information on Royal Enfield’s Build. Train. Race. Program, visit
buildtrainrace.com/events and follow the official instagram page at
https://www.instagram.com/build.train.race.

About Royal Enfield

The oldest motorcycle company in continuous production in the world, Royal Enfield made its first
motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the midsize motorcycle
segment in India with its unique and distinctive modern classic motorcycles. With its manufacturing base in
Chennai, India, Royal Enfield has been able to grow its production rapidly against a surge in demand for its
motorcycles. Royal Enfield is a leading player in the global middleweight motorcycle market.

Royal Enfield North America (RENA) is headquartered in Milwaukee, Wisconsin, and is developing a
growing network of more than 150 dealers in North America, including the contiguous U.S. and Canada.
RENA currently offers the all-new Hunter 350, Scram 411, Classic 350, Meteor 350, Himalayan and the 650
Twins (Shotgun 650, Super Meteor 650, INT650, and Continental GT 650) motorcycles, along with a range of
Genuine Motorcycle Accessories and apparel.

For more information on Royal Enfield North America, visit:

www.RoyalEnfield.com/us/en/
www.Instagram.com/RoyalEnfield_NA
www.Facebook.com/RoyalEnfieldNorthAmerica.