Roland Sands Design Fires Up a Hot New Custom Royal Enfield Super Meteor 650 at Sturgis Bike Week

MILWAUKEE (Aug 6, 2023) — Royal Enfield and Roland Sands Design introduced a fiery new custom-
built Super Meteor 650 at the Sturgis Buffalo Chip’s “Motorcycles as Art” event during Sturgis Bike Week.
Designed and built as a proper chopper with a creative twist that only Roland Sands could pull off, the bike
will continue to turn heads at Sturgis and beyond.

Roland Sands Design is a motorcycle, product, and apparel company that has its roots in racing, custom bike
building and design, and as such, was a natural fit for this newest collaboration with Royal Enfield’s Custom
World program. After joining forces, Roland Sands Design and Royal Enfield forged a bike that, on its initial
debut Buffalo Chip, has burned its identity into every rider’s frontal lobe. Evolving the Royal Enfield Super
Meteor 650 into a chopper became a unique and collaborative project between two iconic brands that allowed
Sands and his artisans to tap into their collective brilliance by not only creating a stunning chopper, but also
in developing custom engine covers, foot controls, handlebar risers and many other parts to really make the
build stand out.

Sands debuted his Super Meteor 650 in a fitting burnout reveal at the “Motorcycles as Art” event. In a world
of epic cruisers, Royal Enfield’s Custom World and Roland Sands Designs have teamed up to not only flex a
little creative design muscle, but to show what pure motorcycling can offer true enthusiasts.
Introduced overseas in early 2023, the Super Meteor 650 is a cruiser by design, begging to be ridden,
screaming for the open road. With Roland Sands masterminding a sleek and custom build, the bike packs
intense collaborative energy.

Roland Sands will also harness his creation’s dynamic energy for the 16th Annual Buffalo Chip Legends Ride
on Monday, August 7 at 11:00 a.m., starting at the Historic Franklin Hotel in Deadwood and ending at the
Legendary Buffalo Chip Motorcycles As Art display. Stay plugged into Royal Enfield's social media channels
to catch the Roland Sands Design Super Meteor 650 in the big ride, which will raise significant funds for local
charities.

For more information on attending events at the Buffalo Chip, log on to www.BuffaloChip.com and to see
this one of a kind reveal and follow more epic Sturgis moments follow @RoyalEnfield_NA

About Royal Enfield
The oldest motorcycle company in continuous production in the world, Royal Enfield made its first
motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the midsize motorcycle
segment in India with its unique and distinctive modern classic motorcycles. With its manufacturing base in
Chennai, India, Royal Enfield has been able to grow its production rapidly against a surge in demand for its
motorcycles. Royal Enfield is a leading player in the global middleweight motorcycle market.

Royal Enfield North America (RENA) is headquartered in Milwaukee, Wisconsin, and is
developing a growing network of more than 150 dealers in North America, including the
contiguous U.S. and Canada. RENA currently offers the all-new Hunter 350, Scram 411, Classic 350, Meteor
350, Himalayan 411 and the 650 Twins (INT650 and Continental GT 650) motorcycles, along with a
range of Genuine Motorcycle Accessories and apparel.
www.RoyalEnfield.com/us/en/
www.Instagram.com/RoyalEnfield_NA
www.Facebook.com/RoyalEnfieldNorthAmerica

About Roland Sands Design
Roland Sands Design was founded in 2005 and is a multifaceted business that includes commissioned custom
motorcycle builds, aftermarket hard part design and manufacture, technical riding and casual apparel, the
Super Hooligan National Championship and race team, Moto Classic Events and more. Roland Sands Design
incorporates a small team of dedicated designers, engineers, fabricators, mechanics and more, that feed the
collective creativity that emanates from the retail and office location at 1365 Obispo Ave, Long Beach, CA
90804