Hearts aren’t the only thing racing at the Harley-Davidson Museum in February

The Boonie Bike World Series returns at the Official Mama Tried Pre-Party on Feb. 16.
Plus, new items from the 120th Anniversary collections are dropping at the Harley-Davidson® Shop.

MILWAUKEE, USA (Feb. 9, 2023) – The Midwest’s favorite motorcycle show – Mama Tried – is back and better than ever in 2023. Get set for a thrilling weekend full of thrills, chills and spills when the Official Mama Tried Pre-Party gives Old Man Winter a swift kick in the lug nuts at MOTOR® Bar & Restaurant on Thursday, Feb. 16.

Rub elbows with your favorite Mama Tried Motorcycle Show builders and cheer on Flat Out Friday racers as they go full throttle on the H-D Museum™ course during the Boonie Bike World Series. Keep the chill away with outdoor fire pits and keep those money makers shaking with tunes from DJ Joey Hollywood. And don’t forget, the H-D Museum, H-D® Shop and Factory Shop will all be open until 8 p.m. on Feb. 16. It’s your chance to check out new exhibits and take home some official Mama Tried merch.

Or maybe you’ve got your eye on the Harley-Davidson Homecoming™ festival and are looking to snag new Harley-Davidson 120th Anniversary Collection items. The H-D® Shop has you covered (literally). Or perhaps you still need a ticket for the Foo Fighters or Green Day? Get yours now!

And if you find yourself still hungry for more Mama Tried post-show, don’t fret. Mark your calendars for June 2023 when “Mama Tried: Bringing it Together” opens at the H-D Museum. If you’re a fan of motorcycles that are as rare as hen’s teeth (and if you’re reading this, chances are you might be), check out the cream of the crop brought together for this special exhibit.

Finally, we all know the way to somebody’s heart is through their belly. And this month, MOTOR® Bar & Restaurant has the roadmap for you. Show someone how much you wheelie like them with February and Valentine’s Specials from Chef Sione. And did you say it’s fish fry season? Check out Milwaukee’s favorite all-you-can-eat fish fry every Friday at MOTOR. Read on for a special Lenten offer.

Please note the H-D Museum™ campus has rolled out seasonal hours for February. The H-D Museum will be open Thursday – Monday, 10 a.m. – 5 p.m. The Harley-Davidson® Shop and Factory Shop will be open Thursday – Monday, 10:30 a.m. – 5:30 p.m. MOTOR® Bar & Restaurant will be open 11 a.m. – 5 p.m. on Sundays and Mondays, and 11 a.m. – 9 p.m. on Thursday – Saturday. Beginning March 1, the campus will resume seven days a week operation.


Mama Tried Official Pre-Party at the H-D Museum & MOTOR® Bar & Restaurant, Feb. 16, 5 – 9 p.m.
The world’s only Harley-Davidson Museum kicks off the Midwest’s preeminent motorcycle show weekend with the Official Mama Tried Pre-Party, powered by Budweiser® & Bulleit® Bourbon. The Flat Out Friday Boonie Bike World Series will light up the track outside on Motorcycle Plaza. Rub elbows with Flat Out Friday racers and Mama Tried Motorcycle Show builders inside and outside MOTOR® Bar & Restaurant. Top off the night with a DJ, raffles, outdoor fire pits and Budweiser and Bulleit Cocktail specials all night long. Don’t miss it. The H-D Museum and H-D® Shop & Factory Shop will have extended hours and will be open until 8 p.m. Brush up on your Harley-Davidson history before the show or find exclusive Mama Tried merch at the H-D Shop.

Annual Pass
Looking for interesting things to do and ways to fully enjoy our programs and exhibits? The Harley-Davidson Museum’s Annual Pass offers individual, family and VIP levels to fit your lifestyle. Just some of the perks of the new Annual Pass include: virtual access to the H-D Museum with various Harley history topics covered in our Virtual Gallery Talk series, admission discounts, free admission for children under age 18, merchandise discounts at The Shop, dining discounts at MOTOR® Bar & Restaurant and more. Visit H-D for details and other terms and conditions.

Guided Tours
The H-D Museum’s guided-tour portfolio has been updated with new experiences and content. Choose from the Spotlight Tour, the Beyond the Gate Tour or the VIP Tour. Spotlight Tours are available on Fridays, Saturdays and Sundays. Spanish Spotlight Tours are available most weekends. Guests are invited to check out the calendar when planning their visit to sign-up in advance for an unforgettable guided experience. To book a private group tour, please call 414-287-2799 or email for more information. Reservations and prepayment required at least 2-weeks prior to tour date. Please note: Tour fee does not include General Admission.

Engineering Merit Badge (Saturdays at 10:15 a.m. and 2 p.m.)
All scouts are welcome to come earn their Engineering Merit Badge at the Harley-Davidson Museum! This experience will be launched by our merit badge counselor. Then, scouts will explore the history of Harley-Davidson as well as the engineering of motorcycles as they complete the nine merit badge requirements. Advance registration is required. Program registration closes one week prior to the scheduled program date. Ticket includes: downloadable activity booklet used for the program, welcome and orientation by program facilitator, blue card signed by the facilitator (one blue card per scout registration) and an exclusive H-D Museum™ patch.

Scout Virtual Engineering Merit Badge (Saturdays at 8:30 a.m. and Tuesdays at 6:30 p.m.)
This new 90-minute online program is open to scouts from all over the country. Our program facilitator will guide the troops and explore the role an engineer plays while creating a Harley-Davidson® Motorcycle. Nine requirements for the Engineering Merit Badge will be discussed during this virtual, interactive program. Advance registration is required. Program Fee: $20 per Scout, which includes an activity booklet used during the program and a special H-D® patch upon completion of the program.

“My Papi Has a Motorcycle” / “Mi papi tiene una moto” (on display now)
From award-winning children and YA author Isabel Quintero and illustrator Zeke Peña comes the Harley-Davidson Museum’s first-ever bilingual exhibit, “My Papi has a Motorcycle” / “Mi papi tiene una moto.” Based on the beloved children’s book of the same name, “My Papi has a Motorcycle” shares a story of family bonds strengthened by the simple act of taking a joy ride on a two-wheeled machine. With brilliant, colorful art from Peña paired with heart-warming stories from Southern Californian riding families, “My Papi has a Motorcycle” will draw smiles from kids of all ages. It’s an exhibit that focuses not only on where you can take a motorcycle, but where a two-up motorcycle ride with a loved one can take you.

Experience Gallery (on display now)
With inspiring stories from riders who have turned their dream of learning to ride into reality, a look at the epic journeys you can only experience behind the bars of a Harley-Davidson® motorcycle, plus the chance to throw a leg over a new Harley-Davidson #FreedomMachine, the reinstalled and all-new Experience Gallery shows the world how United We Ride!

Color Our Collections (on display now)

Looking for a splash of contrast during the cold, grey days of winter? Add your own splash of color! For the fourth year, the Harley-Davidson Archives has joined other archives, museums, libraries and institutions in Color Our Collections hosted by The New York Academy of Medicine. This year, four coloring pages created from images found in the H-D Archives celebrate “the greatest sport of them all.” Did you miss previous coloring pages? You can find coloring sheets from years past on the site, too.


Google Arts & Culture: Take a Trip through Time (on display now)

Lillian Hauerwas began riding in 1911 when she was 19 years old. In 1914, she and a friend took a sidecar rig on a week-long trip. Check out a photo album from their ride and find out more about this early advocate for women motorcyclists on the Museum’s Google Arts & Culture site.


Motorsports Hall of Fame of America (on display now)
The four founders of Harley-Davidson were recently inducted into the Motorsports Hall of Fame of America. Learn more about this prestigious honor now on view in the H-D Museum.

Linda “Jo” Giovannoni (on display now)
This year the world of motorcycling lost a prominent voice, Linda “Jo” Giovannoni. As a co-founder of Harley Women magazine, she shared her love of the sport through articles in newspapers and magazines, and in national television interviews and documentaries. Learn about how Giovannoni inspired riders for over 40 years.

1977 FLH “Blackula” (on display now)
Milwaukee man about town Freddie Franklin purchased his Electra Glide® motorcycle from its original owner, 95-year-old Wallace Brzezinski, with only 4,500 miles on its odometer. And in short order, he completely re-envisioned the bike to reflect his timeless style. The motorcycle incorporates some hallmarks of Franklin’s disparate tastes. A dash of the Coney Island-style bikes – decked out with lights and reflectors – he adored mixed in with elements of Willie G.’s seminal Knucklehead and topped off with details that harken to the 1970s blaxploitation films Franklin watched back in the day. A clear statement of Black pride via the language of vintage motorcycles, this is a bike you must see in-person.

Keith Brammer (Die Kreuzen) leather jacket (on display now)
Perhaps no other genre of music is so closely associated with the classic black leather jacket than punk rock. Keith Brammer, of Milwaukee’s hardcore punk band Die Kreuzen, has graciously lent his well-worn leather to the H-D Museum. The jacket was purchased in New York City in the 1980s and was a constant companion for Brammer throughout his touring days. Check out the Custom Culture gallery to view this piece of Milwaukee music history.

Revolution® Max Engine (on display now)
The brand-new Revolution® Max 1250cc engine powers a new generation of Harley-Davidson® motorcycles. See the liquid-cooled, 60-degree V-Twin that delivers for the Pan America® adventure touring model and the performance cruiser Sportster® S motorcycle. On view in the Museum lobby.

Clubs & Competition (on display now)
In the early part of the 20th century, motorcycle culture was a homegrown phenomenon. It grew out of the passion of riders for their evolving sport. The camaraderie that developed around riding and attending competitive events led to the formation of motorcycle clubs that hosted destination rides, family picnics with motorcycle games and other riding competitions.
The newly reinstalled display case in the Clubs & Competition gallery highlights clothing from club members from primarily the 1930s and 1940s. The clothing selections on view include full dress uniforms, shirts, sweaters, jackets and caps, customized by the owners with their club’s name and logo, and pins or patches indicating membership in the American Motorcyclist Association. The H-D Archives collection includes Motorclothes® apparel sold in H-D® product catalogs but also non-H-D produced clothing items that have been proudly customized by riders.

Harley Fox (on display now)
Gail Anderson’s 1986 Softail® Custom motorcycle, “Harley Fox,” built by her partner Bob Burrows, took top prize at the first Ladies of Harley® (LOH) ride-in show during Daytona Beach Bike Week in 1987. With her custom bike and themed riding gear, Anderson presented a striking image that fit the growing visibility and exciting new options for women riders in the 1980s.

Alfonso Sotomayor’s 1957 Model FL (on display now)
The Harley-Davidson Museum is proud to announce its collection has recently grown with the addition of a 1957 Model FL that was ridden by famed Mexican stunt rider and racer Alfonso Sotomayor Canales.
Harley-Davidson’s history in Mexico dates back to at least 1913. In the 1920s, the brand was more frequently spotted throughout Mexico City as the motorcycles proved popular with the local traffic police who would also perform stunts with their Harley-Davidson® bikes. After racing from the 1930s into the 1960s, Sotomayor launched his own stunt riding career by performing the famed “Salto de la Muerte” or Jump of Death. Learn more about Sotomayor’s feats of derring-do and Harley-Davidson’s early entry into Mexico with this new display located in the Custom Culture area.

“Off-Road Harley-Davidson” (on display now)
In the decades before America paved its highways, early riders had to be prepared for all sorts of terrain: sand, clay or dirt – and wandering those makeshift byways were Harley-Davidson® motorcycles. Today, it’s called off-road or adventure touring; back then it was just called riding. Since 1903, Harley-Davidson® motorcycles proved their toughness by riding over wooded hills, through stone-choked creek beds and up mountain sides. “Off-Road Harley-Davidson” tells the history of motorcycles designed for rough roads, the people who rode them and the adventures they shared.


The Harley-Davidson® Shop + Factory Shop
Cozy up this Valentine’s Day in a new H-D® sweatshirt! New styles for men and women are available now. Plus, keep your eyes peeled for new Harley-Davidson 120th Anniversary Collection items. New gear is arriving daily so you can get ready for this summer’s Homecoming Festival in style.


Did someone put a ring on it over the holidays? Let “Happily ever after” begin with the team at 1903® Events. Our new special-event space provides the perfect backdrop for creating memories that will last a lifetime. Reach out to the world-class sales team at 1903 Events and be sure to ask about 1903 Event’s special winter booking incentive – all clients who book between now and Feb. 28, 2023, can receive customized lighting at no additional fee.


Valentine’s Day is right around the corner. Do you have your reservation for MOTOR booked? Love is in the air at MOTOR® Bar and Restaurant! Chef Sione has put together a menu fit for lovers. Starting on Thursday, Feb. 9 and running through Monday, Feb. 13 at MOTOR, make a reservation to try this special menu. Specials will include a Snapper Ceviche appetizer, entrées include Grilled Snapper, Trumpet Mushroom Quinoa and Filet Mignon. Indulge in a decadent dessert of Red Velvet Cake served with chocolate-covered strawberries. Of course, we have a variety of cocktails and wine to pair with your meal; ask for a menu or your server can help you pair the perfect drinks.

We are also serving a variety of delicious specials all February long!

February Specials (while supplies last):
Large button mushrooms battered, fried and served with a side of spicy aioli.


Seared Ahi Tuna, spring mix lettuce, quinoa, red onion, carrots and cucumber with a champagne vinaigrette.


8-oz. hand-packed ground chuck patty, topped with 7-year aged Brock Brothers Cheddar, bacon and onion rings with house made BBQ sauce. Served with tater tots.

Sub side of onion rings for $5.99

A pineapple crust pie made in-house with fresh pineapple, topped with whipped cream and caramel sauce. 9.95

MOTOR Bar & Restaurant will be at this year’s Baconfest! 102.9 THE HOG presents the 11th annual Baconfest on Sunday, Feb. 26th at the Event Center inside Potawatomi Hotel & Casino. Chef Sione will be handing out bacon-wrapped dates and pork belly for guests to enjoy! Plus, come by our table for special incentives to be used at MOTOR. Learn more and buy tickets at

Finally, note that we are offering $2 off your check for Fish Fry Fridays through Lent (Friday, April 7) for diners enjoying the AYCE Fish Fry from 7 – 9 p.m. Just mention this to your server and enjoy the offer!


Save the date: John McGivern’s Main Streets – Menomonee Valley Premiere, March 28, 6 p.m.