HARLEY-DAVIDSON AND EAGLERIDER ANNOUNCE EXCLUSIVE U.S. ALLIANCE

HARLEY-DAVIDSON AND EAGLERIDER ANNOUNCE EXCLUSIVE U.S. ALLIANCE TO DELIVER PREMIUM MOTORCYCLE RENTAL EXPERIENCES TO RIDERS

Companies Join Forces to Grow Ridership and Create Premier Motorcycle Rental Program

MILWAUKEE, May 9, 2017 – Harley-Davidson Motor Company today announced an exclusive alliance with EagleRider, the world’s largest motorcycle rental, travel and tour company. Motorcycle enthusiasts and travelers will now be able to rent and tour on the most current Harley-Davidson Touring and Cruiser motorcycles at EagleRider locations around the country.

Customers will also benefit from an expanded network of EagleRider pick-up and drop-off points, as many of them will now be located in Harley-Davidson dealerships across the country.  For the first time, customers nationwide will be able to pick up a motorcycle near their home, take their dream trip, and drop off the same motorcycle near their destination, something that was not possible except in a few locations.

“This strategic deal with EagleRider supports our efforts to grow ridership by making it easier for more riders to throw a leg over and experience the thrill of riding a Harley-Davidson motorcycle across our great country,” said Harley-Davidson Vice President and Managing Director U.S. Mike Kennedy. “EagleRider’s advanced nationwide reservation system, proven customer service and extensive travel industry expertise will allow our 700 U.S. dealer locations to seamlessly deliver premium motorcycle rental, travel and tour experiences.”

Founded in 1992 by Chris McIntyre and Jeff Brown with four Harley-Davidson motorcycles in a Los Angeles garage, EagleRider has grown to serve more than 100,000 riders annually through motorcycle rental and touring experiences across the U.S.

“It’s a dream of millions of riders across the world to explore America in the most authentic way possible, on an iconic Harley-Davidson motorcycle,” said McIntyre. “For the past 25 years, we’ve seen riders return from their trips completely transformed by finding freedom of the open road to be the ultimate adventure vacation.”

Through the alliance, EagleRider will exclusively offer current model year Harley-Davidson motorcycle fleets in the Touring and Large Cruiser motorcycle segments, serviced by Harley-Davidson-trained technicians and equipped with Harley-Davidson Genuine Motor Parts & Accessories.  Harley-Davidson will exclusively work with EagleRider to provide rental, travel and tour experiences from its U.S dealership network.

About Harley-Davidson Motor Company
Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel. For more information, visit www.h-d.com.

About EagleRider

Pioneering the motorcycle rental concept in 1992, EagleRider has since grown to become a motorcycle experience industry leader, fulfilling dreams of thousands of motorcyclists worldwide. EagleRider’s vast network of locations allows the company to offer a variety of motorcycle travel options and a Club EagleRider membership program – the first of its kind in the motorcycle industry. EagleRider has grown from four Harleys in a home garage to a global company with thousands of motorcycles for rent and hundreds of tour options including guided, self-drive or custom. For more information, visit www.eaglerider.com or www.facebook.com/EagleRider.