HARLEY-DAVIDSON LAUNCHES H-D MEMBERSHIP, A NEW INDUSTRY-LEADING COMMUNITY PLATFORM AND MEMBERSHIP PROGRAM

H-D Membership will allow riders and fans to enjoy a personalized experience of in-app social features, riding benefits and access to the Harley-Davidson brand like never before. H-D Membership is a new and positive hub for moto-culture – serving as inspiration to riders and non-riders alike. 

• New app experience – The revamped H-D® app, now exclusive for members, has been designed to connect and engage with the wider community. Members can now explore new digital and social tools that enable sharing of experiences, and for members to learn and be inspired by each other. With the help of member profiles, member groups, ride planning and sharing and numerous other tools, members can engage both on and off the road, making these new offerings exciting additions to maximize the H-D experience.

• Unique and personalized content – H-D Membership creates special access to the H-D brand. Tailored to a member’s individual lifestyle and riding interests, members will have access to information on new products, special membership events, curated H-D content (e.g., educational riding, moto-culture inspiring, H-D community), and much more.

• Expanded benefits – H-D Membership provides high-value benefits both on and off the bike such as roadside assistance, motorcycle service, unique member products and more. Additionally, members gain access to exclusive benefits and special offers through collaborations with Hilton®, SiriusXM, AT&T, EagleRider Rentals, the Fuel Rewards® program at Shell and Tentrr (two-wheel friendly camping).

• Introduction of loyalty rewards – With the new H-D Membership program, members will earn points for purchases of H-D® products at participating Harley-Davidson® dealerships and online at H-D.com. Members will also earn rewards for engaging with the community by sharing great content, riding together, attending events and completing challenges. Members who also hold the Harley-Davidson® Visa® card can earn even more points and enjoy extra redemption options and benefits.

About Harley-Davidson, Inc.
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Our ambition is to maintain our place as the most desirable motorcycle brand in the world. Since 1903, Harley-Davidson has defined motorcycle culture by delivering a motorcycle lifestyle with distinctive and customizable motorcycles, experiences, motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get riders on the road. Harley-Davidson also has a controlling interest in Livewire, the first publicly traded all-electric motorcycle company in the United States. LiveWire is the future in the making for the pursuit of urban adventure and beyond. Drawing on its DNA as an agile disruptor from the lineage of Harley-Davidson and capitalizing on a decade of learnings in the EV sector, LiveWire’s ambition is to be the most desirable electric motorcycle brand in the world. Learn more at harley-davidson.com and livewire.com.

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