FIRST IMMERSIVE HARLEY-DAVIDSON LIVEWIRE ELECTRIC MOTORCYCLE EXPERIENCE CENTER OPENS IN MALIBU, CALIFORNIA

MILWAUKEE, WI (Feb. 23, 2022) – The first LiveWire™ Experience Center, designed to offer a fully immersive experience centered on the all-electric LiveWire ONE™ motorcycle, has opened in Malibu, California. Inspired by the soulful connection of riding LiveWire ONE, the Experience Center looks to introduce the electric riding experience to visitors while also creating a community space for LiveWire riders.

“California is one of the most established electric vehicle markets in the world and is an ideal location for the first LiveWire Experience Center,” said Jochen Zeitz, Chairman, President and CEO of Harley-Davidson. “The LiveWire ONE motorcycle is designed for the pursuit of urban adventure and the Malibu area offers superb riding in a variety of environments, both urban and beyond. The Experience Center will give both riders and non- riders a chance to engage with the LiveWire brand and ultimately experience the thrill of riding the most desirable electric motorcycle available today.”

The LiveWire Experience Center was created by LiveWire in collaboration with London-based designer Steve Lidbury. The interior expresses cool urban adventure, with polished concrete, engineered wood, perforated steel and detailed textures. The 1,766-square-foot space incorporates a virtual showroom to support live video chats with LiveWire representatives, displays of LiveWire technology and design, a collaborative showcase featuring displays by LiveWire partners, socializing and event space and LiveWire One motorcycles available for demo rides. Customers can place an order for a new LiveWire ONE motorcycle online and take delivery at home or locally, courtesy of an authorized LiveWire dealer*.

Visit the LiveWire Experience Center at 3848 Cross Creek Road, Malibu, Calif, 90265.

The LiveWire Future-Forward Financing Program provides a 48-month LiveWire ONE ownership experience, with a shorter, simplified, lease-like term with multiple ways to end the program

based on customer needs. Unlike a traditional loan where the buyer may be responsible for higher monthly payments and longer terms, the LiveWire Future-Forward Financing Program is available at a payment as low as $286 a month for 47 months with only 10% down, plus a final 48th payment of $9,948.97. At the end of the 48-month term, you have the option to:

With the LiveWire Future-Forward Financing Program it’s easier than ever to start riding down the road on an exciting new LiveWire ONE all-electric motorcycle.

LiveWire ONE was created to redefine electric, delivering the best experience for the urban rider, with personality and soul:

¹Subject to credit approval. ²Excess wear, mileage and other contractual charges may apply. Please visit a LiveWire store or visit LiveWire for complete details.

*For the current list of LiveWire dealers, please visit LiveWire.

**Charging rate varies based on output of the charge unit and ambient/vehicle temperature.

***Range estimates are based on expected performance on a fully-charged battery and are derived from SAE J2982 Riding Range Test Procedure data on a sample motorcycle under ideal laboratory conditions. Your actual range will vary depending on your personal riding habits, road and driving conditions, ambient weather, vehicle condition and maintenance, tire pressure, vehicle configuration (parts and accessories), and vehicle loading (cargo, rider and passenger weight).

More than a motorcycle, LiveWire plans to redefine electric. Drawing on its DNA as an agile disruptor from the lineage of Harley-Davidson, capitalizing on a decade of learnings in the EV sector and the heritage of the most desirable motorcycle brand in the world. With an initial focus on the urban market, LiveWire will pioneer the electric motorcycle space, and beyond. With a dedicated focus on EV, LiveWire plans to develop the technology of the future and to invest in the capabilities needed to lead the transformation of motorcycling. LiveWire expects to benefit from Harley-Davidson’s engineering expertise, manufacturing footprint, supply chain infrastructure, and global logistics capabilities. Innovating by design and attracting industry-leading talent, LiveWire will be headquartered virtually, with initial hubs in Silicon Valley, CA (LiveWire Labs) and Milwaukee, WI.