Scorpion’s New “Entry-Level” Price For EXO-R410 Helmet

Scorpion announced a major strategy shift for their best-selling EXO-R410 full face helmet at the AIMExpo last week by lowering the MSRP of the R410 to $129.95.

“This price adjustment redefines what riders and dealers can expect from an entry level helmet,” says Jayson Wickenkamp, Director of Sales and Marketing. “We did an extensive amount of research before making this critical strategic decision. Our dealers and our customers were asking for an unprecedented Quality/Value proposition; at $129 the R410 stands apart as the most premium helmet in this price category. Scorpion has a long history of offering exceptional value to their customers, we are confident our dealers and customers will find the R410 to be an unmatched value due to it’s superior build-quality and features.”

Per Scorpion’s advertising embargo dates the price changes officially on November 1st, 2014; but dealer pricing has already been adjusted to allow dealers to start managing their inventories efficiently. The EXO-R410 rapidly became Scorpion’s best selling model and this new price strategy to further the success of this helmet which elevates the standard for Scorpion’s full face street helmet line. With a radically advanced shell design, the ultra-lightweight SNELL approved EXO-R410 comes equipped with advanced features such as the Ellip-Tec ratchet system for easy shield removal, EverClear fog free shield for increased vision in extreme conditions, KwikWick 2 liners for exceptional moisture control, a finely tuned ventilation system, and the unprecedented integration of our Emergency Release System. The EXO-R410 is a true high performance helmet at an unbeatable value.

*Advanced Polycarbonate Shell: Developed exclusively by Scorpion, our industry-leading polycarbonate shell is engineered to minimize weight and disperse impact
*EverClear No Fog Faceshield: Optically-clear shield with state-of-the art fog free technology. Anti-Scratch hardened coating. 100% UV protection(Clear shield included)
*Pinlock 100% Max vision: Pinlock 100% Max Vision ensures a 100% fog free vision. The anti-fog insert lens is placed in the ScorpionEXO 2D flat race shield w/tear-off posts, providing maximum visibility (optional accessory)
*KwikWick II Liner Fabric: KwikWick II anti-microbial fabric keeps you cool and dry in warmweather, warm in cool weather Liner is easily removable and washable.
*KwikFit: Kwikfit cheekpads allow easy on and off of the most common styles of eye glasses
*Quiet Neck Roll: Designed to reduce noise and excess wind within the helmet
*Ellip-Tec Ratchet System: Easy, Secure, tool-less faceshield changes in seconds. Pulls the shield back against the eyeport gasketduring closing to ensure a proper seal.
*Aero-Tuned Ventilation: 3 intake ports across the front of helmet force cool air in while 4 exhaust vents maximize movement of hotair out.
*FaceShield Lock/Vent System: Securely locks shield in place or turn down the lever to allow light airflow into the helmet
*Emergency Release System: Tabs located under the neck roll allow easy removal of the cheek pads by trained emergency medical personnel.
*Meets or exceeds: SNELL M2010, DOT
*Colors: Black, Matte Black, Hyper Silver, White, Neon
*Sizes: XS – 4XL

For more information visit www.scorpionusa.com

Source and image: Scorpion
Posted by Sam Kanish