Tag Archives: amsoil

AMSOIL Introduces Additional V-Twin Oil Change Kits to Fulfill Rider Requests

AMSOIL has introduced three new V-Twin Oil Change Kits to include options recommended for newer Harley-Davidson* motorcycles with the Milwaukee-Eight* engine. In addition, kits now offer the choice of either a chrome or black AMSOIL Motorcycle Oil Filter. Each kit combines everything needed to perform an AMSOIL oil change in one convenient package.

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Jesse James Trades Two Wheels for Four to Race TORC in Sturgis 

Jesse James will be on hand to kick off TORC: The Off Road Championship truck racing at the Sturgis Buffalo Chip – not just at the site but on the track!
On Aug. 5-6 at The Legendary Buffalo Chip in Sturgis, S.D., James will trade two wheels for four and compete in the nation’s premiere off-road truck racing series, TORC: The Off-Road Championship Presented by AMSOIL.
James has competed in both desert and short-course off-road racing and says he likes TORC’s approach to the Sturgis Rally.
“I feel like I have a pretty good pulse on that place (Sturgis) and no one’s ever done anything like what TORC is doing,” he said. “Everybody else is like ‘How are we going to make money off the bikers? How are we going to take their money? But TORC is coming in with ‘How are we going to entertain these dudes?’ Short-course off-road racing is full-out entertainment. You get a lot for your money. I think it’s going to go over well. I’m excited about it.
“For the last decade,” he continued, “I’ve been driving trophy trucks, but driving a PRO 2WD in the TORC Series is an all-out battle. We’re bumpin’ and bangin’, tearing doors off and hoods off from contact. These trucks jump 200 feet in the air at speeds over 100MPH. It’ll be some of the best racing these people have ever seen.”
James will race a 900 horsepower PRO 2WD race truck prepared by Troy Retclaff at his Green Bay, Wis., shop. A former bike builder himself, Retclaff is looking forward to working with James at Sturgis.
“I used to build custom motorcycles and have been a big fan of his,” Retclaff said. “I know there’s going to be a lot going on because of who he is, but I’m comfortable with that. I’m simply focused on providing a competitive truck that he can win with.”
Kurt Greaves, brother of PRO 4WD TORC Champion Johnny Greaves, will act as crew chief.
James will face off against CJ Greaves, Chad Hord, Jarit Johnson, Arie Luyendyk Jr., and a very competitive PRO 2WD TORC field at the inaugural ‘Battle At The Chip.’ CJ, the current PRO 2 points leader, is ready to see what James brings to the track.
“I’m looking forward to it for sure,” Greaves said. “He has driven a lot of stuff in his life so it will be awesome to see what he’s made of in a TORC truck.”
TORC President BJ Birtwell said James’ involvement in the inaugural race at The Chip is a positive start for what will be a permanent off-road racing facility there.



AMSOIL Renews Title Sponsorship for WMDRA Sturgis Nationals


AMSOIL Renews Title Sponsorship for WMDRA Sturgis Nationals
AMSOIL INC. of Superior, Wisconsin, has renewed their Title Sponsor agreement with the Western Motorcycle Drag Racing Association (WMDRA) for the 2014 AMSOIL Sturgis Nationals.
“We are thrilled to continue our partnership with AMSOIL for our 3rd Annual Sturgis Nationals, and excited to continue the drag racing tradition at the 74th Annual Sturgis Motorcycle Rally,” says WMDRA President Sandra Alberti.
AMSOIL is the Official Oil of the Sturgis Motorcycle Rally, Daytona Bike Week, Biketoberfest, Laconia and the Lone Star Motorcycle Rally in Galveston, Texas. AMSOIL manufacturers advanced synthetic motorcycle oils for Harley-Davidson and V-Twin engines, as well as the whole range of metric bikes on the market. AMSOIL Synthetic Motorcycle Oil helps bikes achieve optimal performance for hot-running engines, transmissions and primary chain cases.
amsiol2“Drag racing is a great tradition at the Sturgis Rally,” said AMSOIL Director of Dealer Sales Rob Stenberg, “and we’re glad to be able to support the WMDRA for the third straight year and again help ensure that there is drag racing during the Sturgis Rally. The AMSOIL Sturgis Nationals provides rally attendees with a great event.” Stenberg added, “Stop by the AMSOIL booth on Main Street on Monday, August 4th, to see nitro bike burnouts and talk to the racers!”
According to City of Sturgis Rally & Events Director Brenda Vasknetz, “Racing is the heart of the Sturgis Motorcycle Rally! We are so excited that AMSOIL and the WMDRA are continuing to bring such an entertaining event to Sturgis Dragway in 2014. You don’t want to miss it!”
Main Street Burnouts will take place at the AMSOIL campus on the 900 block of Main Street in downtown Sturgis on Monday, August 4. Racing is scheduled for Tuesday and Wednesday, August 5 and 6 at Sturgis Dragway, located at 20523 Hwy 79, just off Hwy 34 between the Full Throttle Saloon and Buffalo Chip Campground. A full schedule of activities will be posted soon.
The Western Motorcycle Drag Racing Association (WMDRA) was formed in 2011 to promote the sport of all-make (American and Metric) motorcycle drag racing in the Western United States. For more information about the WMDRA please call (208) 850-5795 or visit www.westernmotodrags.com.
AMSOIL has been the recognized leader in synthetic lubrication since 1972. For more information about AMSOIL synthetic motor oils contact your nearest AMSOIL distributor, or call AMSOIL at (715) 392-7101 or 1-800-777-8491. AMSOIL INC., AMSOIL Building, Superior, WI 54880, or www.amsoil.com.

News Contact:
Ed Newman
Director of Advertising
Ph. 715-392-7101