Indian Launches Hart & Huntington Apparel Collab

Carey Hart is synonymous with legacy, reinvention, and the rise of modern freestyle motocross. From his early days as a professional FMX rider to building a successful tattoo shop, Hart & Huntington, Carey Hart has redefined what it looks like to be an athlete and entrepreneur in the world of action sports.

Known for pushing limits on and off the bike, Hart has built his identity around a simple belief: risk is unavoidable. “You either confront it or spend your life avoiding it, and both come with consequences,” says Hart. As a bold risk taker in the world of FMX, Hart became the first rider to pull off the unthinkable backflip. Years later, after a career-ending injury, he became an entrepreneur, stepping into risk once again, with no prior business experience, by starting the first tattoo shop in a Las Vegas casino.

Today, Indian Motorcycle celebrates everyday boundary-pushers with its Hart & Huntington apparel collab collection. The Risk Takers collection fuses the grit of moto culture with unapologetic storytelling of tattoo art, offering a clothing line grounded in authenticity and lived experience. The collection includes a range of men’s and women’s apparel and accessories. The collection is available at select dealers and online at IndianMotorcycle.com.

Founded in 1901 by two entrepreneurs willing to take a leap into the unknown, Indian Motorcycle has been rooted in the same spirit of risk, innovation, and reinvention that defines Hart’s journey today. As America’s First Motorcycle Company celebrates its 125th anniversary, the brand continues to honor its legacy of boundary-pushing engineering and a renewed, bold vision. From its earliest days, Indian Motorcycle has stood for those who move forward despite uncertainty, making this collaboration a natural extension of a shared mindset built on courage, creativity, and an unwavering willingness to take risks.