HARLEY-DAVIDSON LEADS CONVOY OF FIRST RESPONDERS AND MILITARY PERSONNEL AROUND DAYTONA INTERNATIONAL SPEEDWAY

Riders Take to the Track to Inspire all Heroes to Learn to Ride For Free; Celebrate the 75th Daytona Bike Week

MILWAUKEE (March 10, 2016) – At a venue known for speed – Daytona International Speedway – Harley-Davidson took a moment to slow down and say “thank you,” inviting a group of military personnel and first responders to take an unforgettable ride around the “World Center of Racing” during the 75th Annual Daytona Bike Week.

Now through the end of 2016, all current and former U.S. military, and first responders, including law enforcement officers, firefighters and EMS professionals* are invited to learn to ride for free through Harley-Davidson’s Riding Academy program. More information is available at a Harley-Davidson dealer or going to http://www.h-d.com/AmericanHeroes. If Riding Academy is not available in a particular area, qualified participants can still earn a Harley-Davidson Gift Card for the same amount of the enrollment fee for a qualified third-party motorcycle riding course.

“Our offer of free motorcycle training for all U.S. Military and First Responders is all about expressing our appreciation for their service, so they can enjoy more of the freedom they work so hard to protect,” said Dino Bernacchi, Harley-Davidson U.S. Marketing Director. “We’re honored all of these riders joined us today. What a great way to celebrate 75 years at Daytona Bike Week, kick-off riding season, and salute those who help protect everyone’s personal freedom.”

Escorted by police motorcycles and led by Karen Davidson, great-granddaughter of the company co-founder, the group took an honorary lap around the recently remodeled Speedway track.

After the ride, Harley-Davidson also premiered “Comeback Chapter,” featuring Bradley Sims, a police detective and former Army Reserve Solider and new Harley-Davidson rider. The video features Bradley’s story, and showcases the positive benefits of riding. Check-out the video at http://bit.ly/ComebackChapter.

Guests also were invited to throw a leg over Harley’s 2016 lineup – the most powerful collection of cruisers in the brand’s 113-year history. Harley’s newest bikes – the CVO Pro Street Breakout and the Low Rider S – and the Road Glide Ultra, with its clean sheet design, are ready to demo ride for those itching to roll the throttle of a brand-new bike.