Harley-Davidson Donates $1 Million to Support America’s Heroes

$1 MILLION DONATION MADE TO HERO SUPPORT GROUPS FROM HARLEY-DAVIDSON® LET’S RIDE CHALLENGE™ RIDE FOR HEROES

MILWAUKEE (November 11, 2025) – Harley-Davidson today proudly announced the results of its 2025 Let’s Ride Challenge™ – Ride for Heroes, which saw more than 29,000 participants log 83.4 million miles on Harley-Davidson® motorcycles as they collectively celebrated our nations’ military, veterans, and first responders. By easily breaking the 50-million-mile barrier, Let’s Ride Challenge – Ride for Heroes participants activated a $1 million donation by Harley-Davidson to organizations that support those heroes. The largest and most ambitious riding challenge ever launched by Harley-Davidson concluded its seven-month run on October 31, 2025.

The organizations supported by Let’s Ride Challenge – Ride for Heroes are: 1 Soldier 1 Dog 1 Team, American Legion Riders, Combat Veterans Motorcycle Association®, Hanks for Our Troops, Motorcycle Missions, National Association of Buffalo Soldiers and Troopers™, Rolling Thunder®, Wounded Warrior Project®, and Veterans of Foreign Wars.

The 2025 Let’s Ride Challenge – Ride for Heroes was active from March 28 to October 31, and open to U.S. residents with a Harley-Davidson VIN. After registering at an authorized Harley-Davidson dealership, participants built a Rev Score through subsequent dealer visits based on accumulated mileage updates, the collection of keywords and first-time dealer visits.

The average Let’s Ride Challenge – Ride for Heroes participant logged 3,500 miles, but more than 2,300 participants logged more than 10,000 miles in tribute to those who protect and serve our communities.

New Harley-Davidson motorcycles will be awarded to the top riders in each of five Rev Score tiers with the winners to be announced soon:

Silver Tier Grand Prize (1-2,500 miles) Harley-Davidson® Nightster® model.
Gold Tier Grand Prize Motorcycle (2,501 – 4,000 miles) Harley-Davidson® Street Bob® model.
Platinum Grand Prize Motorcycle (4,001 – 5,500 miles) Harley-Davidson® Fat Boy® model.
Diamond Tier Grand Prize Motorcycle (5,501 – 7,500 miles) Harley-Davidson® Street Glide® model.
Black & Orange Tier Grand Prize Motorcycle (7,501+ miles) 2025 Harley-Davidson® CVO Road Glide® Model.