HARLEY-DAVIDSON HOMECOMING FESTIVAL ROCKS MILWAUKEE

Dates Announced for 2025 H-D Homecoming Festival

MILWAUKEE (July 31, 2024) – The 2024 Harley-Davidson Homecoming™ Festival rocked Milwaukee with four days of music and moto-culture July 25-28 at multiple venues across the community, including Veterans Park, the Harley-Davidson Museum, newly dedicated Davidson Park, and at local Harley-Davidson dealerships. A highlight at each venue was a special tribute to artist, designer, and legend Willie G. Davidson and a celebration of his near 50-year career with The Motor Company. Thousands of fans also gathered to experience unforgettable moto events, activities, and music, including a surprise guest appearance and world exclusive performance on stage at Veterans Park. Preliminary attendance reports top 60,000 at Veterans Park over two days.

Harley-Davidson intends the Harley-Davidson Homecoming Festival to be a commitment to the community and a way to promote all that the region has to offer. Next year’s annual Harley-Davidson Homecoming Festival is scheduled for July 10-13, 2025, in Milwaukee.

Some key highlights of the 2024 Harley-Davidson Homecoming Festival include:

Veterans Park on the Milwaukee Lakefront – Performances by Red Hot Chili Peppers, Jelly Roll, with surprise guest Machine Gun Kelly, and HARDY

On Friday and Saturday evenings, fans rocked out to performances by top artists across two stages. Headlining acts included Jelly Roll and HARDY (July 26) and Red Hot Chili Peppers (July 27) plus additional acts: The Offspring, Warren Zeiders, Cypress Hill, Priscilla Block, Destroy Boys, Otoboke Beaver, Hueston, Shaylen, Scarlet Demore, The Criticals, Hank Ruff, DJ Chill, and DJay Mando. On both days fans experienced daring stunt shows presented by Nitro Circus and Monster Energy action sports athletes showcasing incredible skills in freestyle motocross, BMX, and skateboarding including an epic crossover show for the first time in North America. Additional special highlights included a surprise appearance by Machine Gun Kelly, invited to the stage by Jelly Roll to perform a world exclusive live performance of their new song collaboration “Lonely Road.” The crowd roared when mgk rode a Harley-Davidson Low Rider ST motorcycle onto the stage. It was the first time Jelly Roll and mgk performed the hit song together live. On Saturday evening, the main stage hosted a tribute to and appearance by Willie G. Davidson and Bill and Karen Davidson just before Red Hot Chili Peppers took center stage to close out the night.

Harley-Davidson Headquarters & Davidson Park

H-D CEO Jochen Zeitz, Willie G. Davidson and Davidson family members officially kicked off Homecoming Festival at the Opening Ceremony Thursday afternoon at the recently dedicated Davidson Park, the new outdoor community hub created by the Harley-Davidson Foundation. This new venue hosted a guided Juneau Avenue Historical Tour through and around the current company headquarters buildings that once served as the original manufacturing factory, enjoyed by 1,550 guests. Other activities included Friday’s STE(A)Magination Day, and Saturday’s Interactive Art + Culture Fair, local food, music and a vintage motorcycle showcase at Davidson Park.

The Harley-Davidson Museum

A free concert performance by Kenny Wayne Shepherd on Thursday night kicked off the Harley-Davidson Homecoming Festival. More than 19,000 motorcycles and more than 36,000 attendees visited the Harley-Davidson Museum during the run of the Harley-Davidson Homecoming Festival. The Willie G. Davidson Ride-In Custom Bike Show at the H-D Museum attracted 75 show stopping entries, and 60 riders participated in the police escorted Harley-Davidson Women’s Ride in memory of Nancy Davidson and benefiting the Cancer Research Institute. Visitors also enjoyed shopping, food, and beverage sales, and many interactive exhibits.

Harley-Davidson Powertrain Operations

The Harley-Davidson Powertrain Operations in the Milwaukee suburb of Menomonee Falls hosted demos of 2024 Harley-Davidson motorcycles and Police Skills Riding Demonstrations. More than 1,600 guests enjoyed a self-guided tour of the facility that manufacturers Harley-Davidson powertrains.

Harley-Davidson Dealership Events

Six Milwaukee-area Harley-Davidson dealerships hosted events and entertainment during the run of the Harley-Davidson Homecoming™ Festival. Those dealerships include House of Harley-Davidson (Greenfield), Milwaukee Harley-Davidson (Milwaukee), Suburban Motors Harley-Davidson (Thiensville), Uke’s Harley-Davidson (Kenosha), West Bend Harley-Davidson (West Bend), and Wisconsin Harley-Davidson (Oconomowoc).

About Harley-Davidson

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with an expanding range of leading-edge, distinctive and customizable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get Harley-Davidson riders on the road. Learn more at www.harley-davidson.com.