DragonFire Racing to Unveil New Product Lineup Including Shocks, Lighting and Electronics at AIMExpo

Keller, TX – January 6, 2026 – DragonFire Racing, a leader in the UTV and Side-by-Side accessory market, will reveal a range of new performance and lighting products at this week’s AIMExpo. As a key brand in the Turn 14 Powersports portfolio, DragonFire Racing continues to develop products that help riders customize their vehicles for a full range of off-road environments.

Headlining the new releases are the DragonFire Racing Shocks, engineered for popular Polaris and Can-Am UTV models. These monotube shocks utilize a floating piston to separate oil and gas chambers, which eliminates cavitation and provides responsive valving. The design allows for dual-direction compression and rebound, featuring gas pressure that offers resistance and tunability. This setup results in increased damping force and heat dissipation, allowing riders to change from smooth to stiff suspension settings depending on the terrain.

In the lighting category, the brand is introducing the WarWhip Eternal Laser Lights, which feature an 8000-lumen spot pattern laser. Housed in aluminum with adjustable mounting brackets, these lights are designed for riders who require visibility during night operation. Complementing this is the new 30-inch Velocity Bar Chase Light, a solution featuring intense illumination and dynamic effects. This bar includes integrated turn signals and brake lights, along with amber strobe lights that offer seven different patterns to ensure vehicle visibility in dusty or dark conditions.

Riders seeking visibility from all angles will see the new WarWhip Largos, which feature 360-degree glowing spiral illumination and 200 chasing patterns. These whips come equipped with a built-in control box and an aluminum quick-release base.

Complementing the lighting lineup is the new 30-inch Velocity Bar Chase Light, a solution built for off-road adventures that features intense illumination and dynamic effects. Designed for maximum safety and visibility in dunes, trails, or desert environments, this bar includes integrated turn signals and brake lights to ensure the vehicle is seen from behind. The unit features a built-in control box and amber strobe lights with seven different patterns plus a solid-on setting to maintain visibility in dusty or dark conditions. Sold in pairs with a harness included, these bars offer a professional-grade lighting solution.

To manage these and other electronic accessories, DragonFire is also launching a Six Switch Panel. This compact panel features RGB backlighting with five brightness levels and includes 140 button labels, allowing for control of up to six different vehicle accessories.

“Customers are expecting higher levels of performance and more opportunities to use their vehicles,” said Justin Lasater, DragonFire Racing Brand Manager. “Our team has worked to develop products like our new shocks and lighting products for exactly that reason. This year we really delivered on style and performance products.”

Since 2005, DragonFire Racing has been creating high-quality replacement parts and innovative accessories that help riders conquer sand dunes, dominate on the trail or cruise the campground in style. Fueled by a team that loves the sport as much as our customers, DragonFire Racing delivers the best looking, top performing customization products for every UTV.