“Mama Tried®” exhibit opening June 17, celebrate papas on June 18, go old-school at Wild Ones on June 24 and the H-D® Factory Outlet Summer Sale returns June 1 – 4. Why aren’t you here already?
MILWAUKEE, USA (June 1, 2023) – Yes, the party 120 years in the making is just around the corner, but the Harley-Davidson Museum isn’t waiting for July to set off some fireworks.“Mama Tried: Bringing it Together” opens this month! This special exhibit focuses on the builders, the racers and their fans who gather over a bike or a brew during the annual winter showcase. A riot of bikes awaits you beginning June 17: outrageous custom bikes, lovingly restored vintage machines, and one rare as hen’s teeth – a 1929 FHAC with FLXI Sidecar Factory Racer. Don’t come alone; bring your crew. That’s what Mama Tried is about, after all. Please email Tim McCormick to secure your spot for a tour on the media preview day, Friday, June 16.
And while Mama is in the title of this new exhibit, don’t think we forgot about dear ole Dad in June. Celebrate Father’s Day (Sunday, June 18) on the H-D Museum™ campus where Pops gets free admission to the H-D Museum and MOTOR® Bar & Restaurant offers up a sizzling deal where Dads and Grandads can score a free grill special including a Usinger’s hot dog or bratwurst served with potato salad and coleslaw when you purchase a beverage! Check out Division BMX Stunt Shows in the plaza & go up against dad with lawn games like giant Connect Four, corn hole, tumbling tower and more on our sun-splashed patio.
On June 24, throw it back with Wild Ones: Vintage Motorcycle Rally. Come celebrate Harley-Davidson’s unrivaled history and heritage with a vintage 1940s-style motorcycle rally on the H-D Museum campus. In partnership with The Knucklehead Company’s Annual Reunion, this family-friendly fête will feature an antique motorcycle ride-in show, boonie bike races and the AMCA Badger Heritage Chapter will host authentic motorcycle field games with proceeds benefiting Make-A-Wish Foundation of Wisconsin. Be sure to check out the celebration for the 75th Anniversary of the Panhead and see the timeline of Panheads presented by the Classic Panheads Pandemonium Ride!
It all kicks off this weekend with the return of our Factory Outlet Summer Sale. Back by popular demand, head to The Garage on the H-D Museum campus Thursday, June 1 (Bike Night) through Sunday, June 4 (Patio Party at MOTOR) for savings on discontinued Harley-Davidson® MotorClothes® merchandise and select officially licensed products. Early birds will have the chance to shop over 4,000 items including T-shirts, sweatshirts, outerwear, hats, gloves, leather jackets and so much more (while supplies last).
Finally, members of the media interested in covering the Harley-Davidson Homecoming™ festival in July must complete the online application and must be on assignment for an approved media outlet to be considered for a credential.
PROGRAMMING / EVENTS
H-D® Factory Outlet Summer Sale, June 1 – 4
Back by popular demand, head to The Garage on the H-D Museum campus Thursday, June 1 through Sunday, June 4 for the H-D Factory Outlet Summer Sale on discontinued Harley-Davidson® MotorClothes® merchandise and select officially licensed products.* Don’t miss this chance to shop over 4,000 items including T-shirts, sweatshirts, outerwear, hats, gloves, leather jackets and so much more (while supplies last).
*Valid only for onsite use in The Garage at the H-D Museum on purchase of select, discontinued men’s and women’s Harley-Davidson® MotorClothes® merchandise and select official licensed products. Not valid for online purchases; not valid in the Harley-Davidson® Shop at the H-D Museum. Prices as marked in The Garage. Sale prices valid from June 1, 2023 – June 4, 2023. While supplies last. Offer not valid on previously purchased merchandise. Cannot be combined with any other offer, discount or promotion. Offer is subject to change without notice. Void where prohibited or restricted by law.
Patio Party at MOTOR® Bar & Restaurant, Sunday, June 4, noon – 5 p.m.
Join us as we kick off the summer season with music from DJ Joey Hollywood. MOTOR will be cooking up BBQ grill specials, including Usinger’s bratwursts or hot dogs with coleslaw and potato salad. And you know this party will feature some ice-cold beer and cocktail specials.
Father’s Day at the H-D Museum, Sunday, June 18
Make Father’s Day an unforgettable experience with a trip to the Harley-Davidson Museum. Start your day with a trip through the unrivaled collection found in the H-D Museum – including the new, special exhibit, “Mama Tried: Bringing it Together.” Dads get in free all day! After your tour, come spoil the #1 Dad in your life and shop our newest arrivals at the Harley-Davidson® Shop. Finish it off at MOTOR, where Dads and Grandads can score a free grill special including a Usinger’s hot dog or bratwurst served with potato salad and coleslaw when you purchase a beverage! Go up against dad with lawn games like giant Connect Four and more on our sun-splashed patio.
Wild Ones: Vintage Motorcycle Rally, Saturday, June 24, 10 a.m. – 3 p.m.
Come celebrate Harley-Davidson’s unrivaled motorcycle heritage with a vintage 1940s-style motorcycle rally at the H-D Museum. In partnership with The Knucklehead Company’s Annual Reunion, this family friendly event features an antique motorcycle ride-in show and the AMCA Badger Heritage Chapter hosts authentic motorcycle field games with proceeds benefiting Make-A-Wish Foundation of Wisconsin. Also, celebrate the 75th Anniversary of the Panhead and see the timeline of Panheads presented by the Classic Panheads Pandemonium Ride! Cheer on the Mama Tried / Flat Out Friday Boonie Bike races. Antique Motorcycle Ride-In Show Classes: Stock Knucklehead / Custom Knucklehead / Sidevalve / Panhead / Shovelhead / Other Pre-1970 American Made // Onsite Registration $20 entry per bike. Antique Motorcycle Field Games: Slow Race / Plank Ride / Barrel Race / T-Ball / Ball on Cone / Weenie Bite // $5 entry per game // all proceeds benefiting the Make-A-Wish Foundation of Wisconsin.
H-D Museum™ Bike Night Concert Series powered by Budweiser® King of Beers and Bulleit® Bourbon, Thursdays, 5 – 9 p.m.
All wheels unite every Thursday from 5 to 9 p.m. at the Harley-Davidson Museum. Join riders (and non-riders) for free live music from some of our favorite bands, fun, drool-worthy rolling sculptures and outdoor food and beverage specials from MOTOR. The Bike Night Koozie Special is back. Enjoy $3 Busch Light all-season. And don’t forget to check out the signature cocktails from Bulleit®.
6/1 UnXpected
6/8 Midnight Train
6/15 Coyote Fire
6/22 Local Legends / Avenues / Devil’s Teeth
6/29 The Hankerins
Saturday Demos powered by H-D® Insurance, 10 a.m. – 4 p.m.
Visit the Museum campus on Saturdays to experience the fun and freedom of a Harley-Davidson® motorcycle. Riders with their motorcycle endorsement/license will be able to choose from a dozen of the latest and greatest #FreedomMachines from Harley-Davidson, including Touring, Softail® and Sportster® models. A pre-determined scenic route through the Menomonee Valley will give riders the chance to explore the H-D Museum’s surrounding neighborhoods. Sign-up is on a first-come, first-serve basis. Riders and passengers must be at least 18 years of age. All riders (and passengers) must wear a helmet, eye protection, shirt, long pants and closed-toe shoes with heel strap. All riders and passengers must bring their own riding gear.
Annual Pass
Looking for interesting things to do and ways to fully enjoy our programs and exhibits? The Harley-Davidson Museum’s Annual Pass offers individual, family and VIP levels to fit your lifestyle. Just some of the perks of the new Annual Pass include: virtual access to the H-D Museum with various Harley history topics covered in our Virtual Gallery Talk series, admission discounts, free admission for children under age 18, merchandise discounts at The Shop, dining discounts at MOTOR® Bar & Restaurant and more. Visit H-D Museum.com for details and other terms and conditions.
Guided Tours
The H-D Museum’s guided-tour portfolio has been updated with new experiences and content. Choose from the Spotlight Tour, the Beyond the Gate Tour or the VIP Tour. Spotlight Tours are available on Fridays, Saturdays and Sundays. Spanish Spotlight Tours are available most weekends. Guests are invited to check out the calendar when planning their visit to sign-up in advance for an unforgettable guided experience. To book a private group tour, please call 414-287-2799 or email for more information. Reservations and prepayment required at least 2-weeks prior to tour date. Please note: Tour fee does not include General Admission.
Engineering Merit Badge (Saturdays at 10:15 a.m. and Sundays at 2:15 p.m.)
All scouts are welcome to come earn their Engineering Merit Badge at the Harley-Davidson Museum! This experience will be launched by our merit badge counselor. Then, scouts will explore the history of Harley-Davidson as well as the engineering of motorcycles as they complete the nine merit badge requirements. Advance registration is required. Program registration closes one week prior to the scheduled program date. Ticket includes:downloadable activity booklet used for the program, welcome and orientation by program facilitator, blue card signed by the facilitator (one blue card per scout registration) and an exclusive H-D Museum™ patch.
Scout Virtual Engineering Merit Badge (Saturdays at 8:30 a.m. and Tuesdays at 6:30 p.m.)
This new 90-minute online program is open to scouts from all over the country. Our program facilitator will guide the troops and explore the role an engineer plays while creating a Harley-Davidson® Motorcycle. Nine requirements for the Engineering Merit Badge will be discussed during this virtual, interactive program. Advance registration is required. Program Fee: $20 per Scout, which includes an activity booklet used during the program and a special H-D® patch upon completion of the program.
MUST-SEE EXHIBITS AND INSTALLATIONS
“Mama Tried: Bringing it Together” (Opens June 17)
The Mama Tried® Motorcycle Show and adjoining Flat Out Friday races are a bright spot in the dead of cold, Wisconsin winters. The show has amassed an army of followers and fans that give the weekend its signature style: People are the heart of the show; the bikes are the social lubrication. The Harley-Davidson Museum’s special exhibit, “Mama Tried: Bringing it Together,” focuses on the builders, the racers and the fans that gather over a bike or a brew.
A riot of bikes awaits you this summer: outrageous custom bikes, lovingly restored vintage machines and one as rare as hen’s teeth – 1929 FHAC with FLXI Sidecar Factory Racer. Don’t come alone; bring your crew. That’s what Mama Tried is about, after all.
“My Papi Has a Motorcycle” / “Mi Papi Tiene una Moto” (on display now)
From award-winning children and YA author Isabel Quintero and illustrator Zeke Peña comes the Harley-Davidson Museum’s first-ever bilingual exhibit, “My Papi has a Motorcycle” / “Mi papi tiene una moto.” Based on the beloved children’s book of the same name, “My Papi has a Motorcycle” shares a story of family bonds strengthened by the simple act of taking a joy ride on a two-wheeled machine. With brilliant, colorful art from Peña paired with heart-warming stories from Southern Californian riding families, “My Papi has a Motorcycle” will draw smiles from kids of all ages. It’s an exhibit that focuses not only on where you can take a motorcycle, but where a two-up motorcycle ride with a loved one can take you.
Experience Gallery (on display now)
With inspiring stories from riders who have turned their dream of learning to ride into reality, a look at the epic journeys you can only experience behind the bars of a Harley-Davidson® motorcycle, plus the chance to throw a leg over a new 2023 Harley-Davidson #FreedomMachine, the reinstalled and all-new Experience Gallery shows the world how United We Ride! And now you can hop in the saddle of the newest Ultra Limited Anniversary, Road Glide® Trike, Pan America® Special and Nightster® motorcycles – the perfect photo op to commemorate your visit.
Google Arts & Culture
Intrigued by Wild Ones on June 24th? Our Wild Ones exhibit mixes modern photographs from the event with vintage field game photos and film so you can get a sense of the event and the history behind it. The Harley-Davidson Museum also recently launched a virtual gallery titled (P)ART. The first interactive Google Arts and Culture exhibit by the H-D Museum celebrates motorcycle components’ sculptural forms through eye-catching photography and a few antique bike engine sounds, too.
Motorsports Hall of Fame of America (on display now)
The four founders of Harley-Davidson were inducted into the Motorsports Hall of Fame of America. Learn more about this prestigious honor now on view in the H-D Museum.
Linda “Jo” Giovannoni (on display now)
In 2022, the world of motorcycling lost a prominent voice, Linda “Jo” Giovannoni. As a co-founder of Harley Women magazine, she shared her love of the sport through articles in newspapers and magazines, and in national television interviews and documentaries. Learn about how Giovannoni inspired riders for over 40 years.
Revolution® Max Engine (on display now)
The brand-new Revolution® Max 1250cc engine powers a new generation of Harley-Davidson® motorcycles. See the liquid-cooled, 60-degree V-Twin that delivers for the Pan America® adventure touring model and the performance cruiser Sportster® S motorcycle. On view in the Museum lobby.
Clubs & Competition (on display now)
In the early part of the 20th century, motorcycle culture was a homegrown phenomenon. It grew out of the passion of riders for their evolving sport. The camaraderie that developed around riding and attending competitive events led to the formation of motorcycle clubs that hosted destination rides, family picnics with motorcycle games and other riding competitions.
The display case in the Clubs & Competition gallery highlights clothing from club members from primarily the 1930s and 1940s. The clothing selections on view include full dress uniforms, shirts, sweaters, jackets and caps, customized by the owners with their club’s name and logo, and pins or patches indicating membership in the American Motorcyclist Association. The H-D Archives collection includes Motorclothes® apparel sold in H-D® product catalogs but also non-H-D produced clothing items that have been proudly customized by riders.
“Off-Road Harley-Davidson” (on display now)
In the decades before America paved its highways, early riders had to be prepared for all sorts of terrain: sand, clay or dirt – and wandering those makeshift byways were Harley-Davidson® motorcycles. Today, it’s called off-road or adventure touring; back then it was just called riding. Since 1903, Harley-Davidson® motorcycles proved their toughness by riding over wooded hills, through stone-choked creek beds and up mountain sides. “Off-Road Harley-Davidson” tells the history of motorcycles designed for rough roads, the people who rode them and the adventures they shared.
Harley-Davidson® Shop + H-D® Factory Outlet
Be a part of our long history of unique, premium designs with our exclusive 120th Anniversary collection. From men’s and women’s baseball jerseys to a vintage inspired sweater and jersey, it’s easy to show your H-D pride in our 120th year.
MOTOR® BAR & RESTAURANT
There is a lot going on in June at MOTOR including our Patio Party on Sunday, June 4 and Father’s Day BBQ on Sunday, June 18, plus check out great menu specials.
Specials this month include our Spiced Honey Soy Glazed Wings, Low Rider Burger and Apple Tostada.
June Specials (while supplies last):
APPETIZER OF THE MONTH: Spiced Honey Soy Glazed Wings ($13.95)
Deep fried and served with a sweet honey glacé sauce with a little kick. Garnish with scallions.
BURGER OF THE MONTH: Low Rider Burger ($15.95)
8 oz. hand-packed ground chuck patty topped with bacon, cheese sauce, glazed onions, tomato rosemary jam, lettuce, bread and butter pickles served on a toasted brioche bun with stoneground mustard aioli.
DESSERT OF THE MONTH: Apple Tostadas ($8.95)
Roasted apple tostadas, vanilla bean ice cream, dolce de leche sauce, cinnamon and sugar dusted tortilla shells.
Patio Party – Sunday, June 4
Join us as we kick off the summer season on our patio! Hang out to music from DJ Joey Hollywood from noon until 3 p.m. We’ll be offering BBQ grill specials including Usinger’s bratwurst or hot dogs with coleslaw and potato salad. Plus, play games like cornhole and giant Jenga on the lawn. Pups are welcome (we even have treats for Fido). The party goes until 5 p.m.
Father’s Day BBQ – Sunday, June 18
Join us on our patio for a Father’s Day BBQ (11 a.m. – 5 p.m.). Treat dad to a free grill special including a Usinger’s hot dog or bratwurst served with potato salad and coleslaw when you purchase a beverage! We’ll have lawn games for family fun all day long.
About the Harley-Davidson Museum
Discover culture and history through stories and interactive exhibits that celebrate expression, camaraderie, and love for the sport at the Harley-Davidson Museum. A visit to the H-D Museum is an experience that will stay with you for a lifetime. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum is one of Milwaukee’s top tourist destinations for visitors from around the globe. Make your plans to visit the Harley-Davidson Museum at H-DMuseum.com.
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